Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

FEBRUARY 1, 2024

Cost-Effectiveness Compared with Acquisition It costs much more to acquire new customers than it does to retain existing ones. New Customer Acquisition Building brand loyalty through your retention strategy impacts your acquisition efforts. An effective retention strategy can help your business save money in the long run.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Webbiquity

JANUARY 31, 2019

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. What is important to note is that it is a holistic process.

Social Media 244

Social Media Media Word of Mouth Analysis 244

SmartBug Media

MARCH 13, 2023

Five Stages of the Customer Lifecycle The customer lifecycle consists of five stages: Reach Acquisition Conversation Retention Loyalty By understanding these stages and mapping out how customers move through them effectively, businesses can create better customer experiences that result in increased loyalty and sales.

Effectiveness 98

Effectiveness Touchpoints Customer Satisfaction Loyalty 98

Hubspot

JUNE 5, 2012

In other words, how can you turn your customers into word-of-mouth marketers for your local business? So let's check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.

Word of Mouth 28

Word of Mouth Business Customer Surveys Pricing 28

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. An engaged audience is more likely to purchase your products and refer your brand to other people through word of mouth.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

Sprout Social

JUNE 7, 2023

This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth. It increases the chances of customers becoming brand advocates, sharing their positive experiences on social or through word-of-mouth.

Work Management 107

Work Management Marketing AI Brand Identity Branding 107

Martech Advisor

JANUARY 21, 2020

The most exciting part of this discussion around the “funnel” is that marketers are collectively realizing the fact that a brand’s best acquisition actually starts at the end of a traditional funnel – with customers. Delivering for customers IS an acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Rev

JANUARY 11, 2023

By creating a dynamic ideal customer profile (ICP) that doesn’t just look at demographics or firmographics but also data that shows the behaviors companies display when they are ready to buy. Plus, word-of-mouth referrals tend to carry a lot of weight in the decision-making process for many buyers. How do you avoid this?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

NetLine

JULY 5, 2023

Based on this example we see how demographics and intent don’t go hand in hand always. Brands still need to focus on customer experience and customer retention, if they want to drive word-of-mouth referrals and/or repeat sales. Drives down customer acquisition costs. What are the stages of customer intent?

Intent 98

Intent Work Management Marketing Management Business 98

Sprout Social

OCTOBER 4, 2016

We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals. Word of mouth is one of the best ways to get your name out there #SproutChat. SproutChat. sproutchat.

Linkedin 76

Linkedin Correlation Word of Mouth Thought Leadership 76

Salesforce Marketing Cloud

AUGUST 29, 2023

This resulted in a ton of positive word-of-mouth and fan-generated content — not to mention a brand experience beyond her fans’ Wildest Dreams. AI can comb through your customer data to spot trends, and automatically segment your customers based on demographics, behavior, preferences, purchase history, and other important attributes.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

markempa

MAY 9, 2017

50% of purchases are made because of word-of-mouth (Brains on Fire). When the conversation shifts from being about the product to being about purpose it becomes something else entirely that drives growth because it’s the word of mouth that companies are looking for. But that is typically where companies stop.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. Failure Point #1: Targeting the Wrong Customers. What does their budget look like?

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

PureB2B

JUNE 28, 2016

A typical profile includes a buyer persona’s likes, dislikes, the demographic to which they belong, motivations, personal aspirations, and other bits of information that will help you form a realistic image of your ideal customer. It’s important to know who your ideal customer is, and the way to do this is by creating buyer personas.

Lead Nurturing 62

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 62

PureB2B

JUNE 28, 2016

A typical profile includes a buyer persona’s likes, dislikes, the demographic to which they belong, motivations, personal aspirations, and other bits of information that will help you form a realistic image of your ideal customer. It’s important to know who your ideal customer is, and the way to do this is by creating buyer personas.

Lead Nurturing 63

Lead Nurturing Effectiveness Lead Scoring Lead Ranking 63

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. This SEO data is comprehensive and accurate, enabling you to gain precious insight into your target audience and demographic.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Huptech Web

JULY 7, 2023

Understanding Your Target Audience: Take the time to deeply understand your target audience’s preferences, demographics, and shopping habits. Utilize customer data and segmentation to create tailored coupon offers based on their purchase history, browsing behavior, or demographics. Let’s dive right in!

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. The listings lab : Show your target audience you know exactly who they are by both highlighting a pain point and naming their demographic. Demographic data alone won’t cut it.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Adobe Experience Cloud Blog

JULY 11, 2016

Despite these powerful numbers, B2B marketers are still primarily focusing their investment and activities into driving acquisition, which means that they are leaving money on the table. Another consideration is to identify risky customers early in their post-acquisition journey and develop custom programs to prevent churn.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Valasys

AUGUST 14, 2020

You should know who are your audiences and what demographics they fall under. Engage your audiences to leave positive reviews and encourage positive word-of-mouth. You improve your customer relationships, lower the costs of customer acquisitions and finally increase your business value. Research Your Audience Preferences.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

EveryoneSocial

NOVEMBER 30, 2021

In other words, talent sourcing begins long before recruitment and helps establish a pipeline of potential candidates. Related Hiring managers say talent acquisition is one of the major challenges they face. It involves reaching candidates through job postings, ads, and referrals to inform them of open positions in hopes they’ll apply.

Work Management 52

Work Management High Quality Lead Word of Mouth Ideal Customer Profiles 52

Valasys

JANUARY 21, 2020

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. Automated data collection & the right targeting is something every B2B marketer strives for.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Vidyard

MAY 26, 2015

Word of mouth directions. A long time ago, marketing data used to mean data about marketing performance or broad demographics. What does this demographic look like? Before even having a computer? It required a lot of face time with maps. You always had to know where you were going before you left.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Valasys

DECEMBER 16, 2019

According to Aaron Zakowski, a Facebook Ads Expert helping SaaS companies grow & scale user acquisition & revenue & founder of Zammo Digital Marketing, the key for B2B marketers to succeed with their Facebook advertising lies in constantly testing new ads.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Hubspot

OCTOBER 19, 2018

Their support and word-of-mouth marketing for a new product or technology can bolster its reputation and help the company acquire more customers. The technology adoption curve shows the acceptance process of a new product or technology, according to the demographics and psychographics of each group in a population.

Terms and Conditions 69

Terms and Conditions Word of Mouth Psychographics Communities 69

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

ClickZ

JANUARY 24, 2020

With that in mind, tailor your approach to your local markets for hyper-personalization on a demographic level. They are building partnerships with other brands for future distribution or acquisition, another innovative quality that marks their success with their customers. People love Wegmans.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Zoominfo

SEPTEMBER 9, 2020

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation. But none of those static data points underscore what’s happening within a prospective account now.

Top of Funnel 100

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 100

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40

GreenRope

SEPTEMBER 28, 2016

Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40

CRM Marketing Automation Services Marketing Management Auto Responder 40