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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices.

CMO 53

Digital Marketing – What Are The Top Goals And Challenges?

B2B Marketing Insider

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. At the conference I also attended a session from Deloitte where they also presented research on the top objectives of today’s CMO. Web analytics.

Marketing Automation Catching On Fire

The Effective Marketer

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Lots of new players to come, followed by lots of acquisitions and mergers. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). This nascent industry still has lots of growth to do. What do you think ?

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). American Email Trends and Benchmarks , Feb 2013 and  Q2 2013 N.

Stats 44

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). American Email Trends and Benchmarks , Feb 2013 and  Q2 2013 N.

Stats 54

Marketing Illuminators Discuss The Future of Marketing

Modern B2B Marketing

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Laura Ramos, VP and Principal Analyst, Forrester. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Lori Wizdo , Principal Analyst, Forrester. So many companies are focused on the acquisition side, but they are less interested in customer lifecycle. And we have to change that.

BANT 29

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. Jeff is the true social media visionary who created SupplyChainNetwork ( @SupplyChainNtwk ) & The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the top Ad Age Power 150 Marketing sites.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   But, how does the CMO know if Google+ can be as powerful for marketers as Google says it is?   Patrick Adams, @PAdamsNY, CMO, Victoria Secrets – “On G+ as a disruptive force? John J.

CMO 26

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). American Email Trends and Benchmarks , Feb 2013 and  Q2 2013 N.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? View Comments Bas Reus This is truly a trend like you have written about some time ago. Registration pages go away …much to the approval of consumers.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Rebel Brown's blog Phoenix Rising.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Rebel Brown's blog Phoenix Rising.