Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

B2B Marketing Directions

MARCH 26, 2023

Source: Shutterstock Key Takeaways A growing number of companies are adopting account-based programs that treat customers differently based on their perceived value to the company. The lack of accurate account profitability information creates a dangerous blind spot.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Allocation Marketing Management 52

Televerde

OCTOBER 20, 2020

Deal with alignment issues between sales and marketing. Marketing can spend more time learning from the data and developing effective campaigns. It’s not a linear process either — so why do marketing and sales teams still treat it that way? Marketing will have a comprehensive understanding of every lead. In-depth blogs.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

Inbox Insight

APRIL 11, 2022

Multi channel marketing focuses primarily on engaging your target audience through a diverse range of channels. That is why message consistency that lines up to your overarching multi channel marketing strategy is so important. As customer tastes and communication preferences change over time, marketing strategies have to evolve too.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

DemandBase

APRIL 9, 2019

It’s important you make decisions based on data, not opinions. But 80% of your site visitors aren’t customers or potential prospects. There is a large Total Marketable Universe for your company but many of these companies are not going to be a good fit. And, what if you could split audiences into different sub-segments?

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Choozle

FEBRUARY 16, 2021

Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. Q: For CallTrackingMetrics, what kind of strategies and tactics do you use?

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Very excited to have Vidyard joining us as a sponsor this summer. It works way better.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. However, a shocking 80% of B2B marketers are not very satisfied with their generation efforts. Only 16% can claim with confidence that their current strategies are totally effective.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Also, feel free to take screenshots and take notes.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Belkins

MARCH 16, 2020

According to this report , there are 34,727 SaaS products offered to businesses across various verticals, and this is the limit. SaaS is great. But it’s also very complicated. And its complexity affects a lot of areas: from choosing the right developers to selling your product to your potential buyers. It’s time-consuming.

Work Management 47

Work Management Marketing Management Ad Building Churn Rate 47

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. Reimagine Your Content Marketing.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Vidyard

JANUARY 5, 2017

Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Terminus

JUNE 10, 2019

Right now, your competition is finding more advanced ways to collect and synthesize account data, identify key target accounts, and connect with relevance in a timely fashion (creating a blockade for your sales teams). Success in B2B marketing and sales is now a game of inches, not feet. Employee headcount — companywide.

Ideal Customer Profiles 20

Ideal Customer Profiles Enterprise Management Profiling Marketing Management 20

MKT1

NOVEMBER 16, 2023

Sure signs you’re doing random acts of marketing when it comes to channel strategy: Picking channels somewhat randomly off a checklist Checking the boxes and doing SEO, SEM, and outbound in equal measure because that’s what everyone else is doing, right? Part 1: What drives your growth marketing strategy?

Startups 72

Startups Advertising Channels Marketing Analytics Tools Sales Management 72

Heinz Marketing

SEPTEMBER 6, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Lots of ground we could cover today, but I’m super interested in going into the public sector of sales and marketing. We use Vidyard on a regular basis. My assistant is a Vidyard addict.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Paid Search Agency 110