InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . ABM is not new.

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Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts. Read more on How to Assimilate Competitive Benchmarking in Social Media.

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Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Business Brainz

APRIL 18, 2022

Account-based marketing (ABM) – what does it mean for your organization? For some, it’s solely focusing on their target accounts. The type of ABM you implement depends on the type of your organization and the organizational goals. Source: Forrester]. Align your sales and marketing teams.

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Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do. Go digital.

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Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. There are three ways to approach account-based selling: one-to-one, one-to-few, and one-to-many, as noted below. Create multi-step outreach campaigns based on intent data. percent to 10 percent.

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Outreach Enterprise Management DemandBase Buy 86

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. Forrester research shows that 85% of organizations using intent data report substantial business benefits.

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Intent Data Social Media Intent Lead Ranking 62

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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Only B2B

APRIL 17, 2024

Streamlined Sales Pipeline Targeted Outreach: Appointment setters possess industry knowledge and understand your ideal customer profile, enabling them to conduct personalized outreach to decision-makers. With their expertise, they ensure that you connect with the right people at the right companies.

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Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. And it works.

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ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. Sample ABM Dashboard – Source: Terminus.

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Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

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Intent Data Intent Marketing & Strategy Marketing Strategy 71

Terminus

SEPTEMBER 17, 2018

The Disconnect Between ABM Strategy and Technology. Perhaps the most universal challenge facing marketing and sales teams today is the disconnect between strategy and technology. Adopting a target account strategy is a no-brainer for most organizations. Despite the proliferation of ABM, the fact is, it’s still in its infancy.

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Terminus

JULY 28, 2017

What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No matter what you sell or who you sell to, account-based marketing can help you generate demand, close more deals more quickly, and improve your lifetime customer value.

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Account Based Marketing Tactics Demand Generation Planning 31

Rollworks

APRIL 8, 2018

While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives , that doesn’t mean it’s a one-size-fits-all solution. Consider using these 3 ABM tests to see if ABM is right for you. ABM depends on the number of stakeholders.

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DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.

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Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach.

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Martech

JANUARY 25, 2022

Use a Buying Group Marketing strategy. According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. Using a traditional Account-Based Marketing (ABM) approach these days is not enough. The score indicates how ripe the individuals are for outreach.

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Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 93

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

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6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

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TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Enhance your ABM program. Lead scoring is useful for leveraging intent data in an ABM program.

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Intent Data Top of Funnel Intent Work Management 52

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Following social media hashtags.

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6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. a strong, moderate, or weak fit), both of which can be used for building audiences of accounts for analysis and campaigns or outreach.

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PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. Enabling BDR / AEs to collect PathFactory Engagement Data on Sales Outreach. bottom of the funnel content). Technical Lift: Moderate.

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Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Metadata

SEPTEMBER 14, 2020

Then there’s those 8,000 SDRs who have you in their 8-12 touch Outreach sequence. Like I said, being a marketer is hard, which is why when ABM came along in the early 2000s promising a smarter way of doing things, we all lined up. At its core, ABM is about smarter targeting and execution, but we’ve always done that.

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Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

6sense

DECEMBER 10, 2021

Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. Deeper integration with Outreach and SalesLoft to enable 6sense users to enroll contacts in shared sequences and team cadences via 6sense orchestration.

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Paid Search Agency Companies Cold Calling Buyer Intent 62

Madison Logic

AUGUST 26, 2020

Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Finally, maximize engagement with a multichannel digital ABM approach.

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Directive Agency

FEBRUARY 1, 2022

The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. As ABM gained popularity, the original demand waterfall no longer fit the needs of many B2B brands that were switching to ABM or hybrid go-to-market motions. Yep… no more Leads, Contacts and Accounts.

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Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. To win new accounts ?. Let’s find out.

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Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Full Circle Insights

JUNE 15, 2022

Account-based marketing is the future of B2B marketing. In fact, ABM is so powerful for most businesses that it’s highly likely it will be the dominant strategy for most B2B marketing teams. The Case for Phasing in Your ABM Strategy . create messaging, and manage outreach projects. .

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Account Based Marketing Ideal Customer Profiles Planning Paid Search Agency 64

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! —the sales development team at Punch!

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Vidyard

OCTOBER 31, 2017

You perfect email outreach, but buyers move to Slack. Can’t a marketer catch a break? Top marketers everywhere are flipping their funnels, adopting ABM , and experimenting with alternate channels and content formats like their lives depend on it. Every time you feel like you have digital figured out, it changes.

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Engagio

SEPTEMBER 20, 2021

Now that you have a list of target accounts and you’re collecting all of the right data, you need to be clear on which personas you want to target. Outreach and messaging to a Sales team is going to differ from what you’d send to a Finance or Engineering team. Phase 2: Walk. Phase 3: Run. The post Crawl.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. To make them excel at their job, you need to give them the right resources for prospecting, lead qualification, and outreach. B2B Prospect Intelligence. Custom Content Creation.

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Ideal Customer Profiles Top of Funnel Product Work Management 48

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. If you know someone spent hours bingeing content about topic tags, you’ll know to bring it up in your outreach call. Talk about competitive advantage!

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! the sales development team at Punch!

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Video Marketing Sales Cycle Work Management Marketing Proposals 65

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). By combining intent data with firmographic information, your revenue team can quickly identify your in-market ideal customers, what they are searching for and then prioritize outreach to them. Source: Forrester , 2021). Intent Data for Sales. The average length of a sale cycle is 84 days.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52