DemandBase

SEPTEMBER 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Armed with the proper solution, your revenue team can… Identify the moment accounts move in-market even if they’re not broadcasting it.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Predictive Model #1: Account Fit. This model produces both a numeric score (i.e., 1-100) and a classification (i.e.,

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. That’s not a new challenge: Marketers have always needed to deliver positive return on investment (ROI) and meet growth goals. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

DemandBase

DECEMBER 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. But B2B advertisers continue to drift away from cost-per-lead (CPL) as a core metric, and for good reasons: advertising is not particularly efficient for driving leads, and only 1% of leads ever turn into revenue (Forrester).

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

JUNE 21, 2017

Indeed, B2B marketers in particular have good cause to be excited about AI right now. So, as a B2B marketing or sales professional, it’s worth being mindful of the problematic manifestations of the AI hype — and how to avoid them. There are, of course, many very good reasons for that hype.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Sales and Marketing Alignment Matters . Convergence of Demand and ABM Marketing

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Leadspace

DECEMBER 15, 2020

B2B marketing and sales has traditionally operated with the assumption of long and complex sales cycles. . So if your B2B marketing strategy doesn’t focus on omnichannel engagement, then you risk drying up your pipeline. . The Omnichannel Shift in the B2B Market. Facilitate better marketing automation.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. Defining the Category.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Leadspace

JUNE 19, 2019

With B2B marketers struggling to stay afloat in a sea of data, businesses are fast abandoning the old methods of list buying and data/analytics point-solutions, in favor of a more holistic, sophisticated, integrated approach to data. Meanwhile, all the ABM “engagement” platforms are only making the problem worse.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. FireEye: The Next Wave of ABM .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Inbox Insight

JANUARY 29, 2019

If you haven’t changed your approach to B2B marketing in the last 5 year, this article shows why you should. The strongest B2B marketing plans have adapted and evolved to meet the new buyer dynamic. This has meant making digital marketing tactics an integral part of the B2B marketing agenda, rather than an extension.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

DemandMatrix

JULY 1, 2020

Data from Marketing Wizdom found that about 20% of customers leave on an average business every year, due to a lack of cordial relationship. Data leading to account prioritization: High-value technographic data with intent signals help you identify the existing and potential customers. Adopt Account-Based Marketing.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Leadspace

FEBRUARY 4, 2019

2018 was a transformative year for B2B Sales and Marketing, and an incredible year for Leadspace. This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 It’s no secret to B2B marketers that creating quality content starts with informative, relevant subject matter your audience seeks. It’s likely that when you think of content-centric lead generation, you think of inbound lead generation, aka inbound marketing. .

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59