Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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Display Lead Ranking Marketing Qualified Leads Advertisements 130

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Industry News.

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Intent Data Intent Account Based Marketing ABM 40

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Madison Logic

JUNE 5, 2024

The goal is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. B2C companies regularly retarget previous customers with discount codes provided in display advertisements or an email newsletter.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

KoMarketing Associates

JANUARY 19, 2022

Conversational marketing platforms, such as Qualified. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation. Intent data.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

NetLine

MAY 20, 2024

No other vendor has an astronaut on display; we feel lucky to have her. While content syndication and lead generation were hot topics, the primary focus was on intent data. Texas Friendship NetLine hosted two sessions during the event, each featuring world-class speakers and clients. Forrester B2B Summit.

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Intent Data Marketing Analytics Tools Forrester B2B 52

ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. Terminus B2B Account Graph Visualization.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Inbox Insight

APRIL 2, 2020

Account-based marketing and inbound marketing represent two very different approaches to gaining customers. What is account-based marketing (ABM)? Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way.

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Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

Madison Logic

OCTOBER 18, 2023

Listen to the full recording of our virtual event here and keep reading for our key takeaways on holistic brand and demand and how account-based CTV fortifies these efforts. This enables enterprise marketers to activate multi-channel ABM campaigns and achieve comprehensive visibility into program performance.

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Paid Content Advertising Agencies Demand Advertisements 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

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Intent Data Intent Intent Signal Buyer Intent 40

SalesIntel

JANUARY 12, 2023

For data to be useful, it has to be actionable. Actionable data” refers to insights being presented in a way that can be immediately used to inform business decisions. The information must be accurately presented, displayed in the right context, and positioned where those who need to see it can access it.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Terminus

NOVEMBER 26, 2019

So how can account-based marketing help with this? Sure, you might know your velocity across individual market segments, but how are you using that information? Sales and marketing teams can work together to identify segments with the best (or worst!) Identify and target high-velocity segments. Product updates.

Sales Management 29

Sales Management Account Based Marketing ABM Top of Funnel 29

Heinz Marketing

MAY 12, 2022

Hushly is an all-in-one software solution for B2B marketers who want to create a better user experience by removing the traditional form friction for increased lead conversions. They offer a variety of solutions and features depending on your goals. One thing that stood out to me was the different sources of intent data they use.

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Work Management Marketing Management B2B Peer-to-peer 107

Valasys

FEBRUARY 26, 2020

The method of advertising that leverages digital ad campaigns to target highly-specific accounts with the most promising revenue potential is called account-based advertising. According to the ITSMA survey, almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.

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Advertisements Advertising Account Based Marketing B2B 59

Valasys

MARCH 6, 2019

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. This is a new feature that is designed to enable marketers to target, acquire and nurture prospects at the different stages of their buyer journey.

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Top of Funnel Account Based Marketing ABM Intent Data 49

Aberdeen

APRIL 17, 2019

Based on our research from 2018, only about 50% of the Best-In-Class create models of customer buying behavior processes to map the customer journey — but what does this mean? By using the right intent data, we’ve seen 2-5x the increase in landing page conversions with campaigns. Thinking Dynamically About Your Account List.

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Demand Generation Intent Signal Paid Search Agency Intent Data 67

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

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Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. We don’t release a feature to our customer base until our marketing team has tested and approved it. Account Selection and Tiering.

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Account Based Marketing Demand Generation Sales Management ABM 26

6sense

FEBRUARY 17, 2016

One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy. What is Driving ABM Adoption? On the technology and data side, ABM as a strategy is attainable today.

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Account Based Marketing ABM Demand Generation Long Tail Marketing 48

NetLine

JULY 5, 2023

They may be comparing features, pricing, etc. Purchase Once an individual has reached this point, the person is ready to buy their product or service It’s important to mention this is not the last stage in the customer intent journey. Evaluation During this stage, the person is evaluating different potential solutions.

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Intent Work Management Marketing Management Business 98

Aberdeen

MAY 21, 2019

One of the biggest challenges brands face is using their customer intent data to make their marketing more targeted and relevant. The problem is that data can come across cold an impersonal—a bunch of numbers that barely relate to real-time sales and marketing activities. Account Based Marketing.

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Personalization Ideal Customer Profiles Account Based Marketing Cost Per Click 40

Metadata

MARCH 25, 2021

Give insight into new accounts that are not currently being targeted Criteria for Evaluation After getting the team to agree that we needed this type of software, it was time to evaluate the top choices. But before selecting which software to evaluate, I wanted a clear idea of which features were most important for our needs.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Metadata

MARCH 26, 2021

Give insight into new accounts that are not currently being targeted Criteria for Evaluation After getting the team to agree that we needed this type of software, it was time to evaluate the top choices. But before selecting which software to evaluate, I wanted a clear idea of which features were most important for our needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( TL;DR: ABM delivers impressive results because it helps revenue teams convey the right message to the right business audience at the right time through the right channel.) .

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Metadata

FEBRUARY 24, 2021

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 billion business prospects.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

EveryoneSocial

AUGUST 24, 2020

But what’s cool about this growing list is that more people are coming up with amazing products to better your marketing work and goals. Plus, many B2B marketing tools will have some overlap in features or capabilities. For small businesses, they offer a forever free plan that is worth taking advantage of in your marketing.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

SalesIntel

NOVEMBER 18, 2021

Email marketing is one of the most important channels for lead generation , client engagement, and after-sales support. For account-based marketing when you work with a limited number of clients, you cannot efficiently reach all consumer contact points using manual email promotions you will need email marketing tools.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Email Marketing 52

Martech

MARCH 18, 2022

We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below. Value data privacy to build customer trust : More consumers want personalized experiences, but that does not mean they sacrifice trust.

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Conference CMS Development Digital Asset Management Marketing Automation Services 122

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Martech

MARCH 18, 2022

We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below. Value data privacy to build customer trust : More consumers want personalized experiences, but that does not mean they sacrifice trust.

Conference 108

Conference CMS Development Digital Asset Management Marketing Automation Services 108

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Terminus

DECEMBER 15, 2017

It’s no surprise that more targeted display advertising campaigns lead to better results. Traditional display ads target broad audiences, typically resulting in click-through rates around 0.08%. However, account-based advertising — digital ad campaigns that target only people at your best-fit accounts — outperform traditional display.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Heinz Marketing

JULY 1, 2019

We are featuring every week some of the best and brightest minds in sales and marketing, and today is absolutely no different. So talk a little bit about what you guys do in sort of plain, every day lunch pail sales and marketing language if you would. Very excited to have with us today Kevin Cunningham. Kevin: Absolutely.

Top of Funnel 72

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 72

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64