PathFactory

JUNE 29, 2023

Stage 2 | Operational Stage What it looks like: “We already use a few marketing tools that help us with ABM. We know who our target accounts are and the best ways to reach them.” We use ABM-specific technology to drive marketing efforts. We have increased the amount of content we send to target accounts.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Filling those gaps will make you better prepared to reap maximum benefit from a fully-deployed ABM strategy. Ex: reach, engagement, engagement minutes, account coverage, meetings).

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” Our prompt was: “List 10 things that people love about Demandbase.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook.

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Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Integrating innovative features for B2B marketers.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Interested in learning more about our approach to ABM Maturity?

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. ABM requires account-based metrics. ABM requires account-based metrics.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

AUGUST 10, 2020

Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. What was once a concrete second-half plan, in large part informed by the successes of previous quarters, is now a concrete second-half plan in large part informed by the ambiguity of the future. All (digital) roads lead to ABM.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

DemandBase

JUNE 9, 2020

Even though we sell to companies, we market to people. So if personalization is mission-critical for B2B, then Account-Based Marketing (ABM) is table stakes. The mere thought can create a fair amount of agita in the most experienced marketers. That’s why we love Conversational ABM. Mind-blowing.

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Account Based Marketing ABM Course Conversion 72

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

MARCH 1, 2019

Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. But both sales and marketing are aligned with the same goal and should be incentivized to personalize their messaging, marketing campaigns, and any advertising they initiate.

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Account Based Marketing Top of Funnel Paid Search Agency Companies 74

DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. Lift is the percentage of target accounts that have more site engagement, measured by page views, during the campaign compared to the baseline period of 30 days prior to the start of the campaign.) Impressions! Here are the top five ways my routines have changed: 1.

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Account Based Marketing ABM Paid Search Agency DemandBase 80

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out Part 1: Build a Budget and own your ABM! By now, you know the importance of ABM. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care.

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DemandBase Marketing Attribution Account Based Marketing B2B 93

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. When ABM Makes Sense.

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Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. When I first learned about Account-Based Marketing (ABM), it seemed like another niche marketing strategy. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

Engagio

MAY 3, 2021

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. All four capabilities will be available in the Demandbase One B2B Go-To-Market Suite.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Engagio

NOVEMBER 19, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase.

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Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

FEBRUARY 10, 2020

It’s 2020 and with this new decade upon us, it’s time that B2B marketers adapt and switch their thinking. ABM has transformed the way we do business and the increase in adoption has proven this new way of thinking drives better results. This report provides actionable data and research about technology’s role in modern marketing.

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Account Based Marketing ABM DemandBase Peer-to-peer 64

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

DemandBase

OCTOBER 5, 2019

If you are a B2B marketer, chances are you’ve heard of ABM – Account-Based Marketing. Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned.

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Account Based Marketing ABM Top of Funnel Demand Generation 61

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Example #1: AI-powered account-based marketing platforms.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

MARCH 5, 2019

It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. You’re ready for ABM 2.0. ABM tech investments can be broken into four (unofficial) categories: target account data, omnichannel swarm, marketing and sales orchestration, and account-level measurement.

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Account Based Marketing ABM Advertising Agencies DemandBase 106

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? What is account-based marketing? This makes ABM a powerful tactic to keep in your back pocket. It can be a powerful ally in any ABM strategy.

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Account Based Marketing Tactics Lead Ranking Top of Funnel 45

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

DemandBase

DECEMBER 10, 2018

Whether you’re new to Account-Based Marketing (ABM) or a seasoned practitioner, you know agreement on the target account list between Sales and Marketing is the most fundamental element of Account-Based Marketing. Why is organizational alignment so critical for ABM?

Account Based Marketing 40

Account Based Marketing B2B Sales Marketing & Strategy Marketing Strategy 40

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. Marketing teams, on the other hand, have centralized much of their activity and reporting within marketing automation systems (MAS). That must change.

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Account Based Marketing ABM CRM DemandBase 63

Strategic-IC

DECEMBER 13, 2017

We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Aligning Sales and Marketing.

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Account Based Marketing ABM Top of Funnel Lead Ranking 54