Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Engagio

MAY 3, 2021

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. The data has been fragmented across multiple vendors. Buyers have had to go to one source for intent and account identification, another for firmographics and contacts, and yet a third for technographics. The answer is simple.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. Like I said, being a marketer is hard, which is why when ABM came along in the early 2000s promising a smarter way of doing things, we all lined up. As marketers, if we had 1 superpower it would be storytelling. That’s not ABM, that’s just common sense.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. You guys do some amazing work in the space, but I’ve been particular impressed with the work you and your team have done with influencers and to create influence among third party experts in the market. Peter: Sure.

Account Based Marketing 42

Account Based Marketing Peer-to-peer DemandBase Forrester 42

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Bringing AI to Account-Based Marketing.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

6sense

JULY 21, 2016

In order to break this cycle, marketers must rethink their distribution and promotion strategy and become data-driven to create a tailored and deliberate approach. As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.” “Vision is critical. Strategy is essential.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. I am already witnessing a movement from What If to What’s Next with 6sense’s intelligent marketing cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

KoMarketing Associates

JANUARY 18, 2018

The good news is marketers are dedicating more resources to content personalization and understanding the B2B buyer journey : 60 percent claimed they have a documented personalization strategy. The Monetate study also found that nearly 70 percent of markets with a documented plan claim to have exceeded revenue expectations.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Content4Demand

MARCH 21, 2019

Read the full piece to learn the six traits of the modern B2B seller that Mary Shea, Principal Analyst at Forrester , shared – plus the three principles Chris Orlob, Senior Director of Product Marketing at Gong.io , says salespeople should rely on for what to say, do and write during customer conversations. ABM Advances.

DemandBase 68

DemandBase Account Based Marketing Content ABM 68

Tony Zambito

OCTOBER 9, 2015

With the amount of hype, “content about” content marketing, growth of content marketing agencies/consultants, and the explosion of content marketing conferences, the instinctive thought process is this percentage should be increasing – not decreasing. As much as 80% say, “Vendors give me too much material to sort through”.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Full Circle Insights

MARCH 23, 2021

A soon to be launched feature, Journey Explorer, lets marketers visualize which vendors, channels and programs drive and influence revenue. B2B marketers currently have more access to performance data than ever before. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. White Papers.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

SWZD

JULY 1, 2019

It would be a relevant call-to-action for users based on what they were doing in the product. I was CMO at Brainshark at the time and recognized that people were opening emails less and less. Typically, it is the CMO who is often the main buyer or champion of our platform. Sales and Marketing Alignment.

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

That came out way before there was a category in like Gartner and Forrester in the standard analysts. If you’re looking for one, what are the vendors that you’ve considered?” When your marketing team recommended, we buy Metadata. They put you in the same category of account-based marketing.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. On top of that, we then give our customers the power to action on those insights – from optimizing their media spend to making every aspect of their ABM campaigns smarter – to reach their buyers and ultimately drive revenue.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Heinz Marketing

FEBRUARY 21, 2022

This week’s show is called “ Embracing the Complexity of Successful B2B Marketing “ My guest is Murali Nemani , CMO at ScienceLogic. Join in on our conversation to learn how to keep accounts engaged and progress proactively in the consumerization of B2B business. You can even ask Siri, Alexa and Google!

Top of Funnel 102

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 102

chiefmartech

MARCH 14, 2017

(By the way, it’s not too late to enter your marketing stack or “hacking marketing” essay if you want to contribute!). You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47

Metadata

FEBRUARY 16, 2021

I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. But is there really such a thing as an ABM platform?

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52