PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns.

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Account Based Marketing ABM Email Marketing Webinar Metrics 62

Strategic-IC

APRIL 23, 2023

ABM, and the world around it, is ever-evolving. Yet ABM has flourished. ABM is everywhere! And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Top ABM trend predictions for 2023 1.

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Account Based Marketing ABM Statistics Marketing AI 62

Zoominfo

SEPTEMBER 22, 2023

News and trend cycles change so frequently that an intent spike from a week ago can be stale. Yet many intent data providers don’t offer real-time uploads. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

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Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

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Bombora Account Based Marketing Buyer Intent Intent Data 105

Martech

DECEMBER 19, 2022

Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.” ” Dig deeper: How to leverage intent and engagement in the buying cycle. What can GTM leaders do now to get more value from intent signals? content, creative assets, talk tracks) when they need it.”

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Intent Data Intent Marketing Analytics Tools Intent Signal 118

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise. It’s a logical combination in many ways.

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NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts. Made using Midjourney.

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Madison Logic

MAY 15, 2024

However, where these companies fall short is in seeing the value of account-based marketing (ABM) throughout the entire length of the customer relationship—from first interaction to signing the dotted line, and from onboarding to expansion that fosters a true partnership.

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Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

SWZD

SEPTEMBER 17, 2019

Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach. Account Based Marketing or ABM brings together the people, processes and technologies necessary for creating long lasting relationships with your target customer. ABM is a strategy – it’s not a tool.

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Account Based Marketing ABM Tactics Trends 91

6sense

NOVEMBER 19, 2021

But such nerdery doesn’t mean much to ABM newcomers. That’s why it’s time to put the spotlight back on powerful ABM segmentation fundamentals. These days, companies can integrate and build continuously occurring automations that pull information from technology systems like: . This leans into ABM’s strengths.

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Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. However, the reality is that filling out an account profile with all the necessary contact information can be a real challenge.

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Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

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Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

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Trends Account Based Marketing B2B Marketing Paid Search Agency 130

6sense

DECEMBER 17, 2021

ABM eliminates guesswork. Revenue teams that implement ABM fully align marketing, sales and customer success around the same messages, intel and approach. Updates to an account’s technographic, firmographic or geographic information. BDRs and AEs no longer have to “feel” their way through sales conversations.

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Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. The World’s Best Dynamic Real-Time Account Data Strong data is the foundation of any successful ABM program — and our data is the best in the world. ZoomInfo MarketingOS Finally, ABM with data you can trust. The reason? Get a Demo 2.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

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Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Wondering why people buy? Unsure where to start?

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Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. Here are three basic levels or flavors of engagement around which you can organize your ABM strategy. Based on the intent signals generated by these interactions, your team can determine if the account is in-market and looking to buy. Get MarTech!

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Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 95

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. Leverage intent signals to drive segmentation for your marketing programs.

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Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.

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Content4Demand

OCTOBER 15, 2021

Today, we feature a Q&A with Mark Ogne, Founder and CEO of ABM Consortium. Mark and the ABM Consortium have focused on “high performance” ABM for nearly seven years. Many companies have benefited from their help in addressing the complexities of ABM—particularly those surrounding data and insights-driven ABM orchestrations.

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Zoominfo

JANUARY 26, 2021

The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM). You need to target large organizations as a whole entity, which is precisely where ABM comes in. ABM For Targeted Outreach. Qualify The Leads You Already Have.

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Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

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Ideal Customer Profiles Account Based Marketing ABM Profiling 118

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Data enrichment augments and enhances existing lead data with additional layers of insightful information.

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Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

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Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 102

Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

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Zoominfo

JANUARY 11, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Vectra’s sales team was spending hours every day tracking down contact information, manually verifying it, and then trudging through the scourge of wrong numbers and email bounce backs. Ultimately, your sales and marketing strategies depend on it.

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Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Leadspace

MARCH 26, 2018

Today, ABM is part of the scenery for B2B Marketing and Sales. A big reason for this is that on the operations level, many ABM adopters just aren’t ready for it. In this post, we’ll cover seven crucial ingredients to preparing your data to execute successful, engaging ABM campaigns: 1.

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Account Based Marketing ABM Marketing AI Demand Generation 78

ANNUITAS

MARCH 21, 2023

For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

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Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

OCTOBER 27, 2023

What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

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The ABM Agency

APRIL 15, 2021

Of course, third-party intent data must be procured through a vendor specializing in accumulating, compiling, and delivering these valuable nuggets of knowledge in a way that can be easily integrated with your ABM program. For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora.

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ClickZ

SEPTEMBER 9, 2021

How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? With a fast-approaching, cookieless future ABM needs to move beyond lead qualification based on form fills and start exploring more avenues that are intent rich. Bret Smith is CEO and Founder of HIPB2B.

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Buyer's Journey Domain Intent Analysis 123

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

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