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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.

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Content Hit List

Content4Demand

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Experts on Scaling ABM. We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss.

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3 Ways to Maximize Event ROI with Account-Based Marketing

Only B2B

Must Read: 5 ABM Mistakes You Can Not Afford To Commit. Encouraging Audience Attendance with Targeted ABM Campaigns. The most significant key to generating a good ROI is ensuring the presence of the right people to break through the chaos and get your message delivered in front of those people. Audience Attendance.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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A Comprehensive Guide on Intent-based Marketing

Binary Demand

This knowledge can be used to prioritize leads engaging with such content and offer relevant formats based on their buying stage, ultimately leading to better B2B lead generation and conversion. By understanding your audience’s intent, you not only boost lead generation but also cultivate a loyal following drawn to your solutions.

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5 Ways to Make Your Content Speak to a Business Audience

Leadspace

You’re doing everything but your content isn’t generating leads. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. These video-sharing websites are great for generating leads. So, what’s the problem?

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Instant Registration: Webinar – 4 Brands Driving Real ABM Results. There are tons of e-books and blog posts highlighting what we already know: ABM works. By Holly Celeste Fisk, Marketing. Killer Content.