Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond
Marketing Insider Group
FEBRUARY 13, 2023
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.
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