Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Account-Based Marketing (ABM): For high-value accounts, consider implementing ABM tactics.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Marketers leveraging ML Insights in multi-channel ABM see 32% lift in engagement, 28% faster sales cycle, and 17% increase in pipeline.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

DemandBase

FEBRUARY 27, 2019

It’s almost time for our annual ABM Innovation Summit , which takes place on March 14-15, 2019. Since our first year of this conference in 2014, Account-Based Marketing (ABM) has continued to grow beyond our wildest expectations. ABM has truly gone mainstream, which is why the theme of this year’s conference is ABM Unleashed!

Account Based Marketing 45

Account Based Marketing ABM DemandBase Conference 45

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. About Madison Logic.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

PathFactory

MAY 20, 2022

Everyone needs a bit of validation occasionally, right? Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. She emphasizes the importance of validating AI-generated content and avoiding the dissemination of inaccurate or misleading information. What can we do to change that? Ardath Albee has the answers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Madison Logic

MARCH 31, 2021

NEW YORK, NY – March 31, 2021 – Madison Logic – the leading global digital Account Based Marketing (ABM) platform – announces the launch of ML Platform v3 with new Journey Acceleration Measurement capabilities, offering full-funnel performance visibility and pipeline impact reporting. ” [1].

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. The Role of Data in ABM ABM relies on data from start to finish.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. Leaders also have initiated plans for geographic and international expansion.”.”.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Terminus

OCTOBER 6, 2021

Plus, their data will grow with them as Terminus CDP automatically discovers new contact and account data necessary to scale ABM efforts. We pioneered ABM, we know first-hand it begins and ends with data. We’re proud to share that Terminus is included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report.

Work Management 26

Work Management Marketing Management Vendors Account Based Marketing 26

Content4Demand

NOVEMBER 5, 2021

Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100% correct. At each checkpoint, the customer’s intent data would either validate Imprivata’s current course of action or indicate a need for adjustment.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. The report notes that ABM requires quality data to identify and zero in on key accounts and targets, reach them across channels, and deliver relevant content.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers want independent validation of how a product is going to work,” explained Vinay Bhagat, CEO of TrustRadius. A different kind of B2B buyer.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Directive Agency

FEBRUARY 1, 2022

The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. As ABM gained popularity, the original demand waterfall no longer fit the needs of many B2B brands that were switching to ABM or hybrid go-to-market motions. Yep… no more Leads, Contacts and Accounts.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Terminus

OCTOBER 26, 2021

Which is exactly why Terminus acquired Zylotech and launched Terminus CDP making us the only ABM platform with a standalone CDP (customer data platform) that is purpose-built to solve this massive industry issue. We pioneered ABM, we know first-hand it begins and ends with data. Think about that. That’s insane.

Marketing Analytics Tools 43

Marketing Analytics Tools Work Management Marketing Management Account Based Marketing 43

6sense

JANUARY 14, 2022

We believe that our position in this 2022 Magic Quadrant report — coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports — validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing. Want to learn more about us and what we do?

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Terminus

JUNE 15, 2021

Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies. Demand for Terminus’ leading go-to-market platform continues to accelerate. Oh, One More Thing!

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Some ABM vendors offer predictive models that focus solely on account fit and pipeline probability. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Terminus

SEPTEMBER 2, 2020

Adding these two to an already deep bench of leadership talent has helped us scale our product faster, including the launch of Terminus Engagement Hub and an ABM integration with Salesforce Pardot.

Account Based Marketing 26

Account Based Marketing ABM Forrester Impressions 26

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Agile marketing is often a hybrid technic encompassing Scrum, Kanban & Lean principles that ensure experimentation & validates learning.

Planning 58

Planning Studies B2B Marketing Trends 58

Forrester B2B

JULY 28, 2023

They know that solid references, case studies, valid reviews, upsell/cross-sell opportunities, and expansion […] (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.

Cross-Selling 52

Cross-Selling Personalization Case Study Case Studies 52

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. A bit scary – but clear validation that this technology was moving from early adopters to early majority on the adoption curve.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing. Use empathy maps.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Convergence of Demand and ABM Marketing . Three Ways to Classify ABM Data .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Engagio

JUNE 20, 2023

Buying Groups: As big as the shift from leads to accounts If you were around before the days of ABM, you know how massive the change was from lead-based marketing to account-based marketing. Enter ABM technology to overcome these challenges. To date, ABM has been the most efficient and effective way to drive B2B revenue.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Strategic-IC

OCTOBER 12, 2021

ABM is the right fit for SaaS companies that: Sell high value/complex products or services. Once these conditions are met then ABM comes into play. ABM is an organization-wide strategy to win, grow, and retain your most important accounts. With ABM, it’s personal, it’s unique - and it’s memorable. To win new accounts ?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Conversica

NOVEMBER 25, 2022

A ccording to a report by Forrester , 68% of B2B customers prefer to research independently online , and on average, perform 12 Google searches prior to engaging on a specific brand’s site. According to the same Forrester study, 60% of buyers would rather not communicate with Sales Reps as their primary information source. .

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Management Lead Ranking Enterprise Management 97

Rollworks

JULY 10, 2018

According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. After all, SiriusDecisions has reported that 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger. Read 17 more ways ABM works here).

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Vendors 40

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52