Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Content4Demand

NOVEMBER 5, 2021

This demise of third-party cookies will result in the rise of first-party behavioral data across all channels of B2B marketing, forcing data-driven marketing and demand generation platforms to build wider networks to compile data from publishers’ content, Java script, and first- and second-party data. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins. Demystifying Buyer Intent with Advanced Analytics.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. What’s more, with the new wave of Data Analytics and Attribution Modelling having already broken, there has never been a better time to take a deep-dive into your ABM strategy. Mistake #2: Leaving the ‘A’ out of ABM. Reading time: 3 minutes.

Demand Generation 75

Demand Generation Account Based Marketing ABM B2B Marketing 75

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources. The post What is B2B Buyer Intent Data?

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Engagio

MAY 14, 2019

But before diving into our top ABM sessions, let’s spend a hot second looking at the keynote by Tony Jaros, president and Chief Product Officer at SiriusDecisions. Ok, now to our top ABM Session and key takeaways from each. Build an ABM Strategy like Salesforce (no matter your readiness). Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Engagio

MAY 23, 2023

What our customers had to say about it “I wouldn’t want to do ABM without Demandbase. So ABM was a no-brainer to get high and wide inside these organizations.” It’s the backbone of all of my programs.” We’re each able to read the information we want, where we want to see it… it’s amazing.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data takes the guesswork out of your sales and marketing approach. It allows you to offer content based on lead intent signals and triggers.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

DemandBase

NOVEMBER 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily. Because there’s gold in them ABM hills.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

6sense

FEBRUARY 12, 2016

We’re excited for 3 days of sharing insights and learning how the best in the business use analytics and marketing technology to create powerful content that drives demand and delivers on revenue. Leverages intent signals to target the right accounts and individuals with the right messaging.

Demand Generation 48

Demand Generation Top of Funnel Demand Enterprise Management 48

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Learn more about Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

The ABM Agency

MARCH 31, 2023

Reading Time: 9 minutes Reading Time: 9 minutes To maximize the impact of your marketing efforts, precision demand marketing is a strategy that should be considered. But it’s not just about reaching as many people as possible – precision demand marketing focuses on quality over quantity.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

Heinz Marketing

MARCH 16, 2022

Predictive Analytics with ABM. There are some good ABM platforms in the market that use AI technology to generate time-based predictions to show where customers are in their buying journey and when it is time to engage with them. Predict ad performance before launching campaigns. And much more.

Marketing AI 105

Marketing AI Digital Transformation B2B Marketing Top of Funnel 105

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup. Make Salesforce Your ABM Engine.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

6sense

DECEMBER 8, 2021

At 6sense, we break account-based marketing (ABM) into five steps: Selecting the best accounts. It all comes back to a well-defined ideal customer profile (ICP) — the first and most critical step in developing your ABM program. For example, If ABM is a top research keyword, provide commercial insights on ABM versus demand generation.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

Leadspace

MARCH 22, 2023

Buyer Intent is critical, but is it enough to close business? Buyer intent signals are typically the first signal that B2B companies consider to identify interested buyers, and are critical to Account Based Marketing (ABM). and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

DealSignal

MAY 15, 2022

With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform. Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more here. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Terminus

JANUARY 24, 2020

And, as a company that offers a full-funnel ABM solution, it only makes sense that we’re using an account-based approach to market to our ideal customers. And as our product team has released new features, we’ve been able to roll those features into our ABM programs to create sophisticated ABM programs at scale.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Aberdeen

MARCH 8, 2019

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this on demand, thanks very much for catching up with us. I think ABM is now kind of in that same kind of weird place. By Matt Heinz , President of Heinz Marketing.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

DealSignal

JULY 17, 2023

DealSignal verifies all company and contact data, on-demand, at the time of user’s requests, using thorough near real-time verification methods. DealSignal’s Intent Data is a vital tool for businesses of all sizes and industries. Never Settle for Less Dynamic B2B Data On-Demand. Transparent Pricing.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. To forecast buyers’ intentions, other tools employ predictive analytics.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Convergence of Demand and ABM Marketing . Three Ways to Classify ABM Data .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Leadspace

DECEMBER 15, 2020

B2B buyers are now demanding B2C-like buying experiences. The question now is how do B2B companies adjust their ABM strategy to accommodate the new demand? B2B companies are taking notice of the rise in demand for omnichannel engagement. Build analytics reports for campaigns. The answer lies with data.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Outbrain

AUGUST 21, 2019

According to ITSMA, 77% of B2B marketers say that ABM marketing has brought success to their target accounts. It’s not just capturing and engaging the audience that’s important – it’s also keeping track of your video analytics to make sure you keep up a standard of success. 14) Data Analytics & A/B Testing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Leadspace

SEPTEMBER 5, 2016

No scoring or “intent signal” is as strong as a true advocate of your product. When it comes to our “customer champions” who move, vendors are often the last to know. Knowing where these champions go is another great way to get a foot in the door with someone who’s already familiar with the value of our platform.

B2B Marketing 54

B2B Marketing Lead Scoring Lead Ranking B2B 54