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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Tools for Conversion Rate Optimization

seo.co

There are a number of tools you can use to assist you in your conversion optimization efforts, including tools that analyze your current layout, ones that support you by automating experiments and AB tests, and ones that thoroughly measure your results. These are just a few of my favorites: Unbounce. Image Source: Unbounce ).

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Email Marketing Guide: Lessons Learned From 1 Million Emails

Rev

Well, the findings of others serve as the perfect launch pad for testing. When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested. To get an accurate result in an AB test, you need a big enough pool. Don’t make assumptions.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. PPC Lead Generation Competitive Analysis Tools.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

Have you downloaded any free content in exchange for some personal information? uses conversion optimization tactics, just like you should, even on our home page: Conversion optimization is important because without any conversions, your traffic will pass through your site like water leaking out of a bucket. This is a conversion too.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Segmenting Your Mailing List.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

First off, it’s already ingrained in most users’ lifestyles, and users usually expect some sort of email communication after opting in. It’s important to keep in mind it often takes time to build out effective email campaign mailing lists. It’s all about opt-in opportunities. So let’s capitalize on it! Lead Gen Tactics.