article thumbnail

What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

article thumbnail

How to Manage an Account-Based Sales Team

Adobe Experience Cloud Blog

To make the process easier for you, I’ve put together a breakdown of how being ‘account-based’ works specifically for sales, and then five tips on how to manage your account-based sales (ABS) team. Your ABS Team. Your Account Sales Executive will be the primary “salesperson” of your ABS team.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create the Best Sales Kickoff (SKO)

Zoominfo

The following guide comes from a stellar group of ZoomInfo executives — and they’ve got plenty of tips to share. Set an agenda with actionable tips that can be implemented on Monday morning. Set an Agenda with Actionable Tips That Can be Implemented on Monday Morning. Let’s get into it. Use data-driven content.

article thumbnail

3 Mega-Trends from Litmus Live 2018

Litmus

We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. Louise Lundberg of GANT AB gave the London attendees some amazing advice on improving team communication through better feedback.

Trends 71
article thumbnail

How To Develop Buyer Personas: A Crash Course

Pam Didner

I’ll cover the ins and outs of what they are, as well as some tips and tricks for developing them in a DIY format. Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy.

article thumbnail

How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

It’s an essential document to guide creation of creative briefs, content, and sales training. Test with your sales and customers. After several rounds of revisions working with the product team and subject matter experts, you’ll need to test the latest messaging framework with your sales team and get their feedback.

article thumbnail

Video in Email Workflows, Webinar Transcription

Lead Liaison

We did a really great AB test a few months ago, where we tested eight different emails. We’ve actually done a bunch of test here and we found that putting your turnstile 20% in the video is going to be the best bet. So tip number one, don’t nurture random prospects or cold contacts. They are engaging.