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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. What happens to all of those tests you’ve built? How do you maintain access to all the data that’s accumulated through your variety of tests?

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Lead nurturing is designed to develop relationships with potential clients after B2B prospecting is done.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

Pam Didner

Yet, messaging is the crucial and vital foundation for external communications and internal sales training. . So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. . What is a Messaging Framework?

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Finding the Right Analytics Operator for Your Marketing

FunnelEnvy

What if it’s a new system with which no one has training? This path gets even trickier for early-stage companies that don’t have someone designated to oversee these types of tools. It’s also a quicker process to get them started, and there’s no long-term commitment required when hiring a dedicated team. Click To Tweet.

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Tips For Picking the Best DXP 2022

TrustRadius Marketing

If your current service teams and website design already deliver high customer satisfaction rates then you don’t want to rock the boat. You have multiple websites, social media, and mobile apps (or are in the process of growing them). You can look through categories like AB testing, Analytics, CMS, etc.,