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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

You have to test it out first and find valuable data before you spend a huge amount of money. During uncertain times, your business needs to be quick, nimble, and adaptable, and marketing is no exemption. .” Jim Ewel’s LinkedIn: [link]. We test it, we get the data and then we improve upon it.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Let’s dive right in!

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How To Generate Blog Post Ideas For Your Content Marketing Strategy

BuzzSumo

The business of content marketing is the business of ideas. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. AB testing Facebook ads. And we need a lot of them! ” theme=””].

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You Need an A/B Testing Learning Repository to Run Experience-Informed Experiments (Experts Say)

Convert

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? What Is a Learning Repository?

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Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

Spolier: Marketing isn’t all about raising awareness about your business, and getting more leads. The same goes for businesses buying your product. Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. Targeting the Funnel with Interactive Content. OK, first up. .