Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. New applications launch every day and existing applications continue to evolve and add new features. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). Submit guest post ideas to rburnes[at]hubspot[dot]com. Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JANUARY 23, 2009

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Or at least almost any business.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. So tell me about the typical concentration of B2B customers versus B2C customers?

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. Business Credit. Business Travel. Franchising. Personal Finance. Technology. Women in Business. E-Commerce & Internet. Finance & Accounting. Labor & Employment. Management. Marketing & Advertising. Operations. Starting a Business. > > See All. by Title A-H. by Title I-P.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Hubspot

JULY 29, 2018

Social Media Terms - B. For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In In fact, if you're highly experienced, you probably do all three at once.). Social Media Terms to Know, Listed Alphabetically. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Do I Really Need a Content Strategy? Marketing Genius Blog , May 25, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., doth protest. Tweet This! Are you Being Discovered? Paid vs. natural search efforts. I’ve parroted this advice from the gurus.

Ning 40

Ning Paid Content Facebook Sales Management 40

Digital B2B Marketing

MARCH 1, 2011

We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers. It takes too long and there are not enough sales to provide meaningful insight into each element of a program. Step One: Choose Measurements Select one or two activities that are good early proxies for future sales.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. If you’re reading this, you’re probably looking for ideas, tactics, and strategies for marketing your business online. But what constitutes a great user experience? Most importantly, it’s entirely reliant on user experience.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

OCTOBER 1, 2020

Blog post audits are different from site audits and content marketing audits: A content audit reviews the performance of your blog posts and how effective your overall content strategy is at driving leads or sales. (If This post was updated October 2020. TABLE OF CONTENTS: Difference Between a Content Audit and a Blog Post Audit. The Visuals.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale. And that takes time. Trust takes time. Creating advocacy takes time. They're not comfortable with it; 2.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160