Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business Marketing 134

Small Business Marketing Allocation Research Planning 134

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. For marketers, this means a few things are about to change.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits. Automation provides the foundation on which AI can be most effective.

Marketing AI 121

Marketing AI Advertising Agencies Allocation Advertisements 121

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Martech

JUNE 20, 2023

“There is no sustainable use case for evil AI.” ” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. But that also explains the problem.

Marketing AI 106

Marketing AI Enterprise Management Generation Allocation 106

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 43

Forecasting Paid Content Marketing AI Allocation 43

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI. Experienced McCMO got a new job, AI-AI-O.” Ask the CEO/CMO why she wants you to use AI?

Marketing AI 103

Marketing AI Allocation CMO RFP 103

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. So much so, that it’s now essential to adopt AI to remain competitive. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Sage Marketing

APRIL 10, 2024

Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out. Navigating the startup ecosystem in the UK can be as challenging as it is rewarding.

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

NOVEMBER 27, 2023

As a sales rep navigating the dynamic landscape of 2024, mastering these 15 strategies will not only boost your productivity but also set you apart from the competition. Sales time management involves the conscious and purposeful allocation of your time and resources to maximize productivity and achieve sales goals.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Let’s explore some key ways AI can revolutionize marketing strategies: Personalization.

Paid Content 77

Paid Content Acquisitions Cost per Acquisition Marketing AI 77

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Inbox Insight

DECEMBER 21, 2023

Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. Here are six Google products and tools you should consider trying in 2024. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Leveraging OpenAI and Google Vertex AI, we have become expert AI integrators.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Leveraging OpenAI and Google Vertex AI, we have become expert AI integrators.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Martech

JULY 28, 2022

They will now start phasing them out in late 2024. ” Get the daily newsletter digital marketers rely on. . ” Get the daily newsletter digital marketers rely on. Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. Processing.Please wait.

Allocation 103

Allocation Privacy Advertising Agencies Paid Search Agency 103

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. What features matter most for your marketing stack?

Work Management 125

Work Management Marketing Management Budget Programs Software 125

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Engagio

APRIL 12, 2024

” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Customer retention: the ability of a business to keep its existing customers. Here are a few (10) ways.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Inbox Insight

MAY 9, 2024

These companies adopt a variety of techniques, such as email marketing, social media outreach, and cold calling, to identify and engage potential customers on the company’s behalf. This information can then be used by the company to refine their marketing efforts, enhance conversion rates and drive growth.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Allocation 115

Seismic

NOVEMBER 16, 2023

In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. If this year was any indication , sales targets and quotas will likely grow in 2024. But achieving these aggressive growth and revenue goals won’t be easy.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52