PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

DECEMBER 20, 2022

Their ability to signal a buyer’s maturation along the purchase path. Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

KoMarketing Associates

SEPTEMBER 23, 2020

You’ll want to apply each one of them into your 2021 plans in one way or another. Consider this: “68% of ABM programs use automation,” according to Salesforce’s 6 th State of Marketing report. In ABM, individual company buying committees may consume content and show different digital body language (aka intent).

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Are they showing no relevant buying signals, just beginning their journey, or getting close to making a purchase decision?

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Historically for intent signals, most of the data usually came at a one week delay.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Convergence of Demand and ABM Marketing . Sales and Marketing Alignment Matters .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. Recent intent topics. Combining keywords into clusters to catch new surges in intent quickly. Ride the Wave.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Terminus

JANUARY 8, 2021

You might think your content is great for everyone but the golden rule in ABM is: if you’re marketing to everyone, you’re not really marketing to anyone. The ITSMA ABM pyramid can give you an idea of how to invest into different segments, which will help you tighten up your target account lists. Be ruthless in your appraisal!

Top of Funnel 55

Top of Funnel Account Based Marketing ABM Optimization 55

Engagio

SEPTEMBER 21, 2020

ABM Behind the Scenes, a Chat with Peter Isaacson and Jay Tuel. For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Aberdeen

NOVEMBER 23, 2020

The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data , enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Engagio

JUNE 2, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

OCTOBER 31, 2021

ABM is Maturing. What is new(er) is the maturity of ABM technology that enables marketers to identify and target accounts with more efficiency and measurability. There is one caveat for ABM to succeed. Marketing leaders and sales leaders should meet regularly to monitor the current state of their ABM strategy.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

Leadspace

NOVEMBER 5, 2020

Assist with timing engagement with prospects and accounts using intent signals and scoring. Start Optimizing Your Martech Stack for 2021 (and Beyond). Prioritize your best accounts using predictive scoring. Optimize lead routing using lead-to-account matching and hierarchies. Find new accounts based on look-alike modeling.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52