Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intent data shows which accounts and prospects are actively researching solutions on third-party sites.

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Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. .

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Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

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Work Management Marketing Management Cold Calling Tips 237

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Buyer Intent Intent Stats Enterprise Management 52

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. It means that advertising mostly hits B2B buyers who aren’t going to buy anytime soon.” . More Than 5% of B2B Buyers Are Ready to Make a Purchase.

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Zoominfo

OCTOBER 15, 2020

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The Leader in Buyer Intent.

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Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. Formal Focus on Sales Enablement.

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Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? How to Implement a Data Collaboration Strategy.

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Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Does this mean that buyers will decrease their online research when comparing different providers? Source: LinkedIn , 2020). Source: Gartner, 2020).

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. Formal Focus on Sales Enablement.

Marketing AI 69

Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. Formal Focus on Sales Enablement.

Marketing AI 59

Marketing AI Top of Funnel Cold Calling Trends 59

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

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SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. Summary Do you know – 91% of companies debate lead quality every day?

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Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Intent Data.

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Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

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Heinz Marketing

MAY 1, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Leverage Buyer Intent to Maximize Marketing Campaigns. What is a Persuasive B2B Customer Testimonial? What Good Leaders Do When Replacing Bad Leaders.

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Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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Leadspace

DECEMBER 9, 2019

B2B sales today can feel just as ethereal. Modern B2B sales, is that at its heart, digital means for touching real-life people. The following are some of those B2B sales trends to leverage for your success. This makes sense considering how B2B marketing and sales has operated in the past.

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NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? Billions of data points.

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Strategic-IC

FEBRUARY 25, 2020

Strategic IC’s exemplary use of the predictive analytics and intent tool, Nexus, across our Account-based Marketing programmes has been recognised and awarded Gold Tier Nexus accredited partner status with market leading buyer intent data provider Cyance. Related: Why Include Buyer Intent Data In ABM?

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ClickZ

NOVEMBER 19, 2020

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. You’ll see lower cost of leads and more engagement. and retarget abandons.

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Zoominfo

JUNE 27, 2022

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. It is not merely a matter of which data option is cheapest. Sales teams usually seek a balance between quantity (data coverage), quality (data accuracy), and cost.

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PathFactory

DECEMBER 14, 2022

It seems like every B2B company uses the same few marketing tactics to engage their prospects, but are they working? B2B companies naturally gravitate towards email drip campaigns to nurture their customer base, but nearly 48% of emails sent in 2020 were classified as spam. Are you asking too much of your buyers?

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NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

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Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. But start testing them in the second half of 2020 to maximize ROI both this year and next. Tool 2: Intent Data for Account Prioritization and Insights.

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Madison Logic

SEPTEMBER 29, 2020

B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. The list celebrates pioneers and experts who are making strides in the ABM sector of B2B marketing. He is a pioneer of ad tech and intent data, today’s fastest-growing B2B investment.

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Account Based Marketing ABM Paid Search Agency Eloqua 52

6sense

DECEMBER 9, 2021

And together as a unified front, Latané said, marketing & sales professionals can initiate and implement the kind of revolution that can dramatically improve experiences for buyers and sellers … and help both sides achieve game-changing, mutually beneficial results. 77% of buyers say their last purchase was very difficult.

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6sense

DECEMBER 1, 2021

But to the right sleuths, these tracks might be the next big sale. We refer to this world of anonymous buyer intent data as the Dark Funnel. We talk to B2B revenue teams a lot about how matching traditionally unidentified Dark Funnel clues to known accounts is the new key to chauffeuring buyers through the sales funnel.

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Heinz Marketing

NOVEMBER 22, 2020

6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. . million B2B websites, Digital advertising impressions, and.

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Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Traditional Mass B2B Marketing Needs To Change. You can learn more here.

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NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy?

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Strategic-IC

JUNE 19, 2019

Last week saw some 2,500 VCs, CEOs, C-suite and sales and marketing professionals come together in Paris to talk all things SaaS and B2B Tech Marketing. or Outbound, via a “classic” sales team or other account-based marketing tactics? Discussing SaaS Growth at SaaStr Europa 2019. This was a recurring theme in our conversations.

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Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

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Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Here’s a guide on how to run account-based marketing successfully in 2020. Here are the main benefits of ABM: Shorter sales cycles. Reading time: 14 minutes.

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