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Essential online advertising trends | 2021

Bannerflow

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

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5 In-App Spending Trends to Watch

Martech Advisor

In-app advertising research for Q3 2019 shows major growth worldwide. As more consumers use smartphones around the world, and more advertisers allocate media budget, both prices and volume continue to rise. Learn More: How to Enhance Your Product Offering by Expanding into Mobile with an Open API.

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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

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New Insights from The CMO Survey on Major Marketing Trends

B2B Marketing Directions

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. However, 70.9% in three years.

CMO 40
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Mobile Marketing Company, Affle’s CEO Shares Business Lessons on IPO Win

Martech Advisor

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. Given the overwhelming response, in what ways can investors expect you to enhance returns on marketing spends, improve delivery of contextual mobile advertisements, and reduce digital ad fraud?

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) .

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The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know

Porch Group Media

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?