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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

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36 Updates Content Marketers Can Be Thankful for in 2018

ClearVoice

So many great things have happened in 2018 that make it easier for you to do your job. Let’s count together the content marketing updates 2018 has bestowed upon us: So many great things have happened in 2018 that make it easier for you to do your job. More people are using mobile coupons than ever before.

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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Source: Marin Software. Source: Marin Software.

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. IAB 2018 Video Ad Spend Study ).

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Online advertising trends to watch: 2019

Bannerflow

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape how you create the most engaging and effective ads out there. In advertising terms, out-of-home (OOH) advertising is nothing new.

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4 key strategies for overcoming banner blindness

Bannerflow

Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. ” Does this mean that online advertising is no longer effective? Read on to discover our top 4 tips for overcoming banner blindness… What is banner blindness?

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State of Digital Marketing – Priorities, Challenges, Trends and More

Porch Group Media

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. during 2018, reaching $7.85 – Digital Advertising. eMarketer ).