Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Posted in eCommerce Optimization Personalization.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Branding 72

Branding Brand Identity Emarketing Eye-Tracking 72

Exo B2B

MARCH 29, 2018

This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them. Five to ten years, according to Gartner, in opposition to Forrester. As for the rest… In fact, the vast majority of leaders are lagging.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Sprout Social

JANUARY 9, 2017

In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Best Time to Post on Instagram. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

JULY 15, 2014

The Fix: Research by WorldPay shows that alternate payments will account for over half of all payments by 2017. According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. They already account for over 22% of all ecommerce transactions worldwide.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Convince & Convert

FEBRUARY 7, 2017

And, in 2017, it is estimated to bring a revenue of $2.81 billion, as per a report published by eMarketer. By 2017, that percentage is expected to scale up to 70.7 percent, as forecasted by eMarketer. Image via Forrester. In 2016, the estimated revenue from Instagram accounts was $1.53 Run a Contest.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147