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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Posted in eCommerce Optimization Personalization.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. This social network is all about visuals and using blank images with quotes will only take you so far.

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Blockchain, chatbots & AI : we aren’t (quite) there yet

Exo B2B

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. And how many have inbound marketing strategies or use B2B social networks effectively? Five to ten years, according to Gartner, in opposition to Forrester. tools ten years ago.

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Measuring the Best Times to Post on Social Media

Sprout Social

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Clicks are Critical. and 5 p.m. are active.

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45 Essential Social Media Marketing Statistics for 2019

Hubspot

of Baby Boomers are active social media users. Emarketer ). 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ).

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). hours per day on their mobile devices.” ( Emarketer ). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. Forrester ). Mobile Marketing Statistics.

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48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 4) Instagram’s user base is growing far faster than social network usage in general in the U.S. Image Credit: eMarketer.

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