Biznology

MAY 18, 2015

When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. Now, in 2015, websites must work just as well on mobile as they do on desktops–or else your search results suffer. When paid search started, the highest bidder got the top spot.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. First, go to your Google AdWords account to set up your campaign. 10 Tips for Optimizing Your AdWords for Video Ads. Campaign Type.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

QuanticMind

NOVEMBER 16, 2017

In 2015, Cyber Monday online sales totalled $2.28B to Black Friday’s $1.66B and Green Monday’s $1.4B; in 2016, Cyber Monday online sales totalled $2.67B, compared to Black Friday’s $1.97B and Green Monday’s $1.62B. The 2x AdWords budget change means Cyber Week budgets need to be managed carefully. According to ComScore: Yes.

SEM 40

SEM Advertisements Advertising Mobile Advertising 40

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” This session continued with a recap of Customer Match, the 2015 feature that ties email lists to AdWords. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Atomic Reach

JUNE 3, 2019

In Q4 of 2015, nearly half of all U.S. percent clickthrough rate in 2017. Twenty-six percent of e-commerce traffic comes from Google Adwords. On average only 2.86 percent of e-commerce website visits convert into a purchase. 48 percent of online shoppers head straight to a large e-commerce marketplace.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

QuanticMind

OCTOBER 24, 2017

Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Mapping – The same technology that powers Maps/Earth/Streetview.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

JUNE 15, 2017

Now that standard text ads (STAs) have been replaced by expanded text ads (ETAs) as of January, the jury remains out on clear-cut performance differentials – ETAs certainly don’t seem to be providing the 20% lift in clickthrough rate (CTR) across the board that was previously estimated.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Adwords 40