ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? “effective use of automation requires the support of a comprehensive skills development program” Yes! Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Biznology

JANUARY 19, 2018

Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now. Earlier in his career, Alex was a beta user for Marketo and Eloqua , and fell in love with marketing automation.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Customer Experience Matrix

AUGUST 26, 2014

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Adobe Experience Cloud Blog

APRIL 11, 2014

To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. We’d love it if you’d share your own insights in the comments below.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. The Big Marketing Automation Stats. Marketing automation drives a 14.5% Marketo. . How are they doing that? Gartner. . Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Spear is a Marketo agency partner.) “A

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. New to Marketing Automation: A Broad Approach. New to Marketing Automation: A Broad Approach.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Resource Management Automation 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. 2 in Marketing Automation, #29 in the Overall Contest.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. 2 in Marketing Automation, #29 in the Overall Contest.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads. 1 job, and marketing automation helps them do it more effectively. Get the Right Leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Work Management 48

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. The answer is to incorporate video into your company’s marketing automation platform. Marketers, take note. Bottom line: Do it.) It’s that simple.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. At Marketo, we have a much larger team. These people prepare their own copy and content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. At Marketo, we have a much larger team. These people prepare their own copy and content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. It’s a privilege to work once again with Stephen and Adam after our journey together at RelateIQ.”.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Automation is the Future. For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. The post Why Not To Be a Data-Driven Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Only B2B

AUGUST 22, 2017

According to a research conducted by Marketo and # flipmyfunnel : 82%. You do not have to worry about accounts leaving because your processes are automated. Increased ROI: A 2014 ITSMA survey showed, ABM is targeted, accurate and personalized which makes it easier to calculate the ROI.

Account Based Marketing 115

Account Based Marketing ABM Top of Funnel B2B Sales 115

Convince & Convert

FEBRUARY 27, 2015

In fact, 43 percent more videos were watched online from 2013 to 2014. Part of the aforementioned strategic approach requires integration between your existing video platforms and assets, marketing automation platforms (MAPs), and marketing workflows. Image via BigStockPhoto.com. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Offer your audience educational, useful, or entertaining content to pique their interest and build trust.

Campaigns 110

Campaigns Thought Leadership Loyalty Marketing Automation Services 110

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Formal release was in May 2014. It has ten current customers and more in the pipeline.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Why should I read it: If there’s one thing Marketo does really well, it’s content. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MARCH 22, 2017

While it’s not a new concept, ABM is experiencing a resurgence and gaining momentum because of recent technology innovations that allow organizations of all sizes to practice ABM in a scalable and automated way. As Matt Heinz, a notable industry influencer, put it “ABM isn’t about company size. Download today!

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. Why should I read it: If there’s one thing Marketo does really well, it’s content. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. The Best Marketing Blogs of 2015. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? Marketing automation has been there all along. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Automate the process of nurturing prospects based on their interests until they are ready to buy.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Automation Marketing Management 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. 6-7 in San Francisco.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. took home the National Magazine Award for General Excellence in both 2014 and 2012. is the most recent nod for the company’s technical innovation and financial growth.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. LeanData is also compatible with other marketing automation platforms. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

MARCH 6, 2017

Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014. Marketing has embraced technology with open arms. For marketing professionals, this means turning marketing jobs to non-recusing, high-value creative jobs. Share your experiences below.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . But how do you send personalized direct mail at the same scale of your automated digital marketing campaigns? NY Times hosted a U.S.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

AUGUST 2, 2016

In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow. Repeat customers spend more.

Marketing Automation Services 48

Marketing Automation Services Cross-Selling Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. MARKETING AUTOMATION. Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Recommended Solution: Marketo. Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. LeanData is also compatible with other marketing automation platforms. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. The LeanData survey from Fall 2014 revealed that over 85% of B2B companies were either beginning to utilize or fully utilizing account based marketing. LeanData is also compatible with other marketing automation platforms. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50