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Is what you don’t know about ad fraud costing you big money?

Biznology

2014-02-11 Is What You Dont Know about Ad Fraud Costing You Big Money? We will then discuss how you can protect your ad spend from such fraud and also optimize your campaigns to target real human customers and therefore improve your actual ROI. with Augustine Fou from Mike Moran on Vimeo.

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Which Brand Won the World Cup?

Hubspot

Adidas has certain advantages in gaining impact, notably that in addition to having two teams in the final four, they also outfit the referees, and are the official ball -- a ball that not coincidentally is similar in design to the FIFA World Cup 2014 logo. Ryan Wofford | Director of Digital Strategy, BFG.

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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

In 2014, she founded two companies, Execuity and Whisky Chicks. Linda Ruffenach ( 02:16 ): But I’ve been doing this for several years and, you know, there’s always those opportunities to really engage better with your customers and your prospects. And it all comes back to that customer experience side of it.

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Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

Prior to becoming a full-time entrepreneur in 2014, Rita worked for 13 years as an attorney. Rita Goodroe (02:14): And people started coming up to me saying, how did you grow your business? As part of her speaking, Rita was selected as a change-maker by the United State of Women Summit 2016 convened by the Obama White House.

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

06% vs.02% CTR, statistically significant). Variation B: Survey of Europe''s Content Marketers Reveals Surprising Trends for 2014. 02% vs.00% CTR, trend). The Winner: Variation A (.06% Takeaway: Craft your title language to be about the reader and what is interesting to them , not you. The Winner: Variation B (.18%

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Paul Slack ( 02:37 ): And I discovered, well, you know, opportunity kind of becomes the mother of invention, right? So I’m out there, I’m trying to decide what am I going to do next? The company that bought us was B2B B to C social media. They did a little bit of everything.