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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. eMarketer ). eMarketer ). eMarketer ). Marketing Charts ). MarketingProfs ). 92% of U.S.

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Less Than Half of Baby Boomers Like Seeing Diversity in Ads

Contently

In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.”

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. aged 13-16 are on TikTok, according to eMarketer. The TikTok Viral. Last year alone, TikTok, the short-form video app , announced that it has more than 1.5

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ). 22 Content Marketing Facts and Statistics.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

eMarketer (@eMarketer) September 15, 2016. ” This is the same kind of audience categorization offered by Facebook and YouTube. eMarketer predicts the company’s ad revenue will skyrocket, in large part thanks to better targeting, attribution, and its recent introduction of an advertising API.

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What You Need to Know This Morning: June 7, 2013

Hubspot

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. Big factor in this was YouTube’s falling out with Apple last year, the Guardian reports.