Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. million vs. $13.3

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. If you’re a marketer, you probably don’t have to imagine at all. It’s also mind-numbingly boring.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

KoMarketing Associates

MAY 28, 2015

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Martech

MAY 11, 2022

GA4 is not an upgrade or the latest version of Universal Analytics – it’s an entirely new system of tracking metrics across the web and apps (UA could not provide cross-platform insights, so this is a huge upgrade). Just like marketing automation doesn’t run itself, neither will GA4. So, why the change?

Marketing Analytics Tools 68

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. About SalesFUSION.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Leadspace

OCTOBER 16, 2017

Take Artificial Intelligence (AI)—a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. If you’re a marketer, you probably don’t have to imagine at all. It’s also mind-numbingly boring.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

ViewPoint

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events. Well worth the fee.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Digital B2B Marketing

DECEMBER 22, 2011

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. That’s why marketing automation software is so important. But marketing automation has a bad rap.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. So content will become targeted and more personal!

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority?

Statistics 100

Statistics Banner Ads Stats Sample 100

Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 56

Conference Marketing AI Work Management Marketing Management 56

ANNUITAS

MARCH 26, 2013

Content marketing has been around for hundreds of years, but now brands are finally starting to take it seriously. If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. I love what Kelly Services is doing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 24, 2014

They’re being social: In 2013 there were 1.73 They’re searching for products and services: 46% of searchers now use mobile exclusively to research. To make life easier, here are 3 of the must-have tools that can help marketers find their way to a full data picture that shows the complete customer path to purchase.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Bound360

DECEMBER 4, 2017

Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. Amy’s team segments and serves content to their target audiences based on the industry. Transcript.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Martech

NOVEMBER 15, 2021

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. A screenshot of the Full Circle Insights platform (via Full Circle Insights). Target customers. Target customers. Product overview.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

Vidyard

MAY 26, 2015

Marketers are on the verge of harnessing this massive amount of data and using it at the crux of their decision making, but most aren’t quite there yet. More than half (61%) admitted that most of their data work went into reporting on how they did. “We just can’t live with educated guesswork anymore.”

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. The multitude of tools, platforms, and techniques can be overwhelming at times. Perform a Keyword audit. Link Building becomes Relationship Building.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

The Point

JANUARY 17, 2013

Lead nurturing is a means to an end, a program in the service of a goal. Hopefully it’s not because you just bought a new marketing automation platform and need to justify the investment.) Generate 10 deals per quarter from contacts already in our CRM database. Aim for a broader mix of demand generation content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Valasys

JANUARY 31, 2019

The demand orchestration leader, Integrate, announced on January 16 th 2019, that they have acquired ListenLoop, an account-based programmatic advertising platform. According to the Founder and CEO of Integrate, Jeremy Bloom, “B2B marketers are frustrated by their inability to prove ROI from their programmatic investments.

Account Based Marketing 61

Account Based Marketing Acquisitions ABM Marketing Automation Services 61

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. In the B2B game, we often hear an analogy about how marketing is like going fishing.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Hubspot

APRIL 8, 2013

I think the most difficult challenge we faced was realizing we were operating as a commodity service provider with no market positioning to get us out of it.”. So Weidert committed to change the way they sold their services, and was determined to take a more inbound approach to it, instead. Commit,” explains Linnemanstons.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

SpotMe Blog

MAY 4, 2021

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Your message can be viewed globally, and shared on all platforms. #2) And don’t forget about security and analytics.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. B2B Buyer Journey and Content Marketing. Optimize Content Marketing by Facilitating the Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Valasys

APRIL 5, 2019

This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform. Integrate customers can now combine demand generation, face-to-face events, social media, and ABM digital advertising into a single platform which helps to solve the inefficiencies that get created due to marketing fragmentation.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40