2013 Correlation Personalization Presentation 
Convince & Convert
JULY 30, 2013
We hypothesized that Facebook image posts published by brands that include brand characters would have more shares than those image posts without brand characters, with the rationale that brand characters personify brands and will drive action from the followers on the basis of their personality, likeability, and familiarity.
Proteus B2B Marketing
MAY 7, 2014
It was an interesting online presentation last week—a webinar on webinars. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. That we can attest to.
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Hubspot
MARCH 14, 2017
When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. But that's just the beginning.
Content Standard
OCTOBER 22, 2016
Create personalized content campaigns for each of your target accounts. Huisman began his presentation by sharing differences between cultures: a checkbox in many countries, the United States included, means “complete,” but in Sweden or Finland, a checkbox on a report card means “incomplete.”
ClickZ
DECEMBER 31, 2022
Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. The remarkable performance of Bombas is beneficial for all, as their sales directly correlate with their ability to donate to those in need. To date, the brand has donated over $2.5 Ethika, Inc. Why does it work?
ClearVoice
NOVEMBER 30, 2021
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time (2013) by Mark Schaefer and Stanford Smith. These engage the consumer much the same way the elements of a movie engage the person watching it. Miller takes brand messaging and breaks it down to seven component parts. Stop Boring Me!
ClickZ
MARCH 19, 2020
30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. The client saw no correlation between the weather and sales. The weather’s crap.
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