KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Create a Personalized Experience . Personalize the experience—whether in emails or on sales calls—as much as possible.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

KoMarketing Associates

MAY 21, 2013

On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. Back then too, customers were craving for personalized buying experience. The evergreen mantra for personalized marketing is ‘advertising’. The Present Phase Of Account Based Marketing.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I'll dig more deeply into individual presentation content soon.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

InsightSquared

FEBRUARY 22, 2018

I personally have dropped the ball on this one frequently as a human who’s good at abstractions. Making these picklists more colloquial allows other teams to more easily digest the information you’re presenting to them. Is all of the data currently being presented to a player useful to them? London, Bloomsbury, 2013.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Ronald Van Loon is a great person to follow. Recently I’ve had the chance to do in-person influencer support for Ericsson at a few events. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

Gartner 40

Gartner Allocation Storytelling Spending 40

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Then, you create a series of emails that showcase product features but don’t appeal to the customer’s personal story.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

markempa

SEPTEMBER 16, 2013

Her presentation, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans,” featured steps marketers can take to achieve a productive, cooperative relationship with Sales. In this video excerpt from Harman’s presentation, learn how her team began their efforts by walking in Sales’ shoes. “We

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

Brandpoint

JANUARY 21, 2021

With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. However, as I learned more (my director in my first EB job in 2013 made me source candidates exclusively for my first month) I realized that Recruiting is to EB as Sales is to Marketing.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

SnapApp

DECEMBER 19, 2013

Interactive Content can increase lead generation at in-person events. Today, B2B marketers say their most effective tactic is the in-person event. Here’s what DDI did: they mailed (yes, snail mail still exists) a card with a QR code to registered attendees of ASTD 2013. and presented it to event attendees via iPad.

Personalization 48

Personalization Content User-Generated Content Customer Surveys 48

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Valasys

APRIL 13, 2021

The partnership will harness intent and predictive data with personalized experiences and sales orchestration to enable integrated omnichannel campaigns across entire buyers’ journeys. Folloze is a leading provider of leading personalized marketing platform for B2B services. Examining the Integration Capabilities. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

The Customer

SEPTEMBER 9, 2021

In the new role, she will oversee the scheduling software company’s 75-person customer experience team, including those responsible for onboarding customers, account management and customer support. Calendly, which launched in 2013, is a software platform that makes it easy for people to schedule remote meetings.

Work Management 52

Work Management Digital Experience Platform Startups Class 52

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. June 6, 2013 Columbus, Ohio. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. When presented with the law firm’s struggle, they knew that implementing marketing automation, tightening up advertising, and gaining brand exposure could easily solve their problems.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. In-person campaigns were not possible due to social distancing, and the fact that many campuses closed limited our reach using traditional media such as brand ambassadors, newspaper print, and out-of-home advertisements.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

SocialPilot

FEBRUARY 5, 2024

They support the brand out of their own will and share their personal experience. The best way to approach an influencer for collaboration on Twitter is through a personalized relationship. Influencers succeed through emotional marketing, so using it in your personalized approach is the best.

Twitter 99

Twitter Marketing AI Advertising Agencies Effectiveness 99

Convince & Convert

JULY 30, 2013

We hypothesized that Facebook image posts published by brands that include brand characters would have more shares than those image posts without brand characters, with the rationale that brand characters personify brands and will drive action from the followers on the basis of their personality, likeability, and familiarity.

Facebook 150

Facebook Brand Identity Branding Content Marketing 150

Magisto

FEBRUARY 18, 2019

Video presentations are the most effective, fastest and easiest way to convey a message to an audience. By 2020, online videos will make up more than 80% of all consumer internet traffic , yet only 4% of presenters use video during their presentations. Why use videos in your powerpoint presentations? Before starting….

Video Marketing 56

Video Marketing Youtube Press Google 56

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. By the way, I published that post in 2013, and it is still pulling in traffic. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

AUGUST 5, 2013

The best way to broach this subject is to have some succinct bullet points that explain the value of the event -- whether those are sent via email, during a presentation, or in a meeting one-on-one. With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Hubspot

JUNE 2, 2014

We''re not the only ones creating less-than-stellar PowerPoint presentations -- even the expert behind the famous annual Internet Trends Report , Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. Read on to see how De Cubber reimagined key slides from Meeker''s PowerPoint presentation.

Design 28

Design Order Keywords Tips 28

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. We need to touch our audience in a personal way. Bottom line: we need to tell more human stories. You can follow Julie on twitter @ jaroehm.

Storytelling 100

Storytelling Video Marketing Banner Ads Banners 100

Hubspot

MAY 20, 2013

But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Martech Advisor

MARCH 30, 2020

The virus rapidly spreads from person to person and grows exponentially (if not controlled) in a short period. Techcrunch defines eight types of virality: Inherent – A person gets a value from a product only if other people use it. Incentivized – The person will get added benefits for sharing. Let's find out.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Make It Personal. Make it personal.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

Valasys

OCTOBER 20, 2020

While text searches tend to be robotic and terse, voice queries seem to be more personal and conversational. One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Advancement in voice search is likely to present various advantages over traditional search methods.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Sana Commerce

AUGUST 26, 2022

This happened to HR Block in 2013 over claims that their software filing service discriminated against blind persons. The most basic steps include alt text and video captions, but they can also be quite foundational ( present content in a logical order ). . Presenting order in a logical manner?

Marketing Websites 52

Marketing Websites Guidelines Ethics Budget Programs 52

Sana Commerce

AUGUST 26, 2022

This happened to HR Block in 2013 over claims that their software filing service discriminated against blind persons. The most basic steps include alt text and video captions, but they can also be quite foundational ( present content in a logical order ). . Presenting order in a logical manner?

Marketing Websites 52

Marketing Websites Guidelines Ethics Budget Programs 52