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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Share Images on Twitter: Increase Retweets by 150%. Since Twitter announced inline images , we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. More Traffic. Hit multiple time zones.

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8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

"LinkedIn is a huge traffic driver for us," explains Journey Co-Managing Editor Jay Moye. We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". That''s obviously a different audience. 3) Mashable.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: Twitter ). Source: comScore ). Source: PageFair ). Source: PageFair ).

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. I have a blog, an email list, plus a Facebook and Twitter page. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Note: One of the most common reasons marketing automation fails is a company isn''t actually solving for their entire funnel -- in other words, they''re not using top-of-the-funnel channels to drive traffic to their website they can convert into leads.

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

Hubspot

On Twitter, I''m @GuyKawasaki. My Twitter practices defy the recommendations of social media "schmexperts" (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. I have never been on the Twitter Suggested User List, and I have more than 1.2