Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. Include their first names sometimes (it could increase clickthrough rates ), or even add something about their specific location.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. More tools are bought today than ever before to block out advertisements. We need a new way to reach our potential customers. 4) Email Filters. Email filters are getting smarter and smarter. 6) Do Not Call Registry.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. When it comes to your direct mail strategy, here’s the thing; it’s not working. And, most importantly, it’s measurable.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. ” A successful program relies on a combination of elements – broadcast, automated triggered emails and segmentation. This post grew out of one of those talks.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. 1) Segment your lists. There are tons of ways to segment your email lists based on properties like geographic location or behaviors like which of your pages they’ve visited.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JANUARY 3, 2013

For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. That’s why in our recent blog post, “ 5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy ,” we used a CTA for an offer specifically geared toward that particular audience. 6) Clickthrough & Conversion Rates.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Sprout Social

NOVEMBER 23, 2016

More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. The beautiful thing about social media is its vast reach, which can easily be segmented using targeting tools. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013.

Social Media 110

Social Media Tactics Creativity Media 110

Hubspot

MARCH 7, 2014

This means it should be mobile friendly, too -- according to data from Litmus, 51% of all opens occurred on mobile devices in 2013. Most people keep the copy short and sweet to encourage clickthroughs, though some notable newsletter take the opposite approach. Next up: filling in the template with words and pictures.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

MAY 10, 2013

But have you ever been curious to know what your marketing brethren are thinking as they''re drafting those blog posts, designing those calls-to-action, or segmenting that email list? Can we all just agree that it''s 2013 and it''s finally time to stop hyphenating e-mail and capitalizing Internet ? Tweet This Thought ).

Work Management 28

Work Management Paid Search Agency Clickthrough Inbound Marketing 28

Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

LEADership

OCTOBER 14, 2016

Segmented campaigns can earn 760% increase in revenue, 14. In 2013, personalized promotional emails had 29% higher open rates and 41% higher clickthrough rates. Messages in emails are 5x more likely to be seen than those on Facebook. 91% of online adults use email, and 61% use it on an average day.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40