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Key Marketing Lessons from the MarketingExperiments Copywriting Contest

Convince & Convert

Then we go out to you, tell you what we’ve learned about the nonprofit, and give you a chance to win a package for MarketingSherpa Summit (produced by MarketingExperiments sister publishing brand). We award the prize based not on what we imagine will be most effective, but rather on the actual results with real customers. Motivation.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The process of getting your advertisement on a website fell back on a direct sales process between the advertiser and the website owner where ad space could be purchased on a cost-per-thousand basis. Display ad viewability rates did not budge between 2013 and 2014. Source: comScore ). Source: PageFair ). Source: PageFair ).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. This process is the same for both text ads and sponsored content. Call-to-Action (CTA).

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

Hubspot

The headline of a HolyKaw post -- for example, “ Compilation of stories about introverts, outsiders, and loners ” -- automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine." I’ve found that each tweet gets approximately the same amount of clickthroughs. 2) HolyKaw.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

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How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. A CMS helps you create a website domain where you'll actually publish your blog. What Is a Blog?

Template 101
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How to Write Your First Blog Post: A Simple Formula [+ Free Blog Post Templates]

Hubspot

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. How to Write a Blog Post: From Your First Blog Post to Your First Customer. Customize Your Blog's Theme.