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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

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Why Get Salesforce-Certified? Here’s the Real-World Value

Salesforce Marketing Cloud

In early 2013, I was newly married and had just left a contract role so that I could start my immigration process to the U.K. “If The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. SIGN UP TODAY.

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Interview with ?Lillian Pierson, P.E.

Onalytica B2B

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E.

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Discover the Salesforce Associate Certification: An Entry-Level Credential for New Trailblazers

Salesforce Marketing Cloud

A new cert option for beginner Trailblazers What is a Salesforce Certified Associate? How to become a Salesforce Certified Associate Why this new certification matters The time to get certified is now! Get started today. As jobs evolve, so will the skills needed to perform them. A new cert option for beginner Trailblazers. GET CERTIFIED.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. As a result, they may be more compelled to share your content with peers or make frequent visits back to your site while looking for additional information. Credit: www.cbssports.com.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 5) Only 41% of nonprofits report adopting inbound tactics for 2013.

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A B2B Webinar About B2B Webinars

Proteus B2B Marketing

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.