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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

higher open rate than those that aren’t. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. put its advertising budget to work, using cookies [with the user's permission] so the traveler’s friend would see banners across the web, suggesting the perfect Christmas gift."

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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them. But open rate can be a misleading metric.

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The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention

Hubspot

more email opens and 63% more unique email opens in June than May after the new feature was rolled out. On the other hand, MailChimp found that open rates decreased three weeks in a row after the new layout was launched. Before, Gmail’s ads were small text banners scattered around the inbox layout.

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How to Utilize the Power of Gmail’s Promotions Tab

Litmus

Gmail introduced tabbed inboxes in 2013 to help people focus and find information quickly. Product Carousel You shouldn’t rely on open rates to track email performance , and Gmail’s product carousel doubles your chances to increase clicks. Here’s how to use the current promo tab features.

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How fabric designer Bonnie Christine doubled her email list 5 years running and created a million-dollar business

ConvertKit

Within six months, I had 7,900 subscribers and increased my open rate to 58%.”. After her first online teaching experience in 2013, student after student kept contacting her. The Made Simple Series banner. I buckled down in October and started a nurture sequence for the first time. That was only the beginning.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Banner ads are the problem and content marketing is the answer. The Claim: Banner ads are the problem and content marketing is the answer. Consumers reject banner ads at rates greater than 99%. The average click-through rate for display ads is 0.11%. Mobile banner ads have an average click-through rate of 0.35%.

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

In 2013, 84% of all email was spam. The average person sees around 1,700 banner ads per month. Email personalization boosts open rates by 26%, and click-through rates by 97%. . Marketo reports some astounding statistics in their article How is Personalization Changing the Face of Marketing?

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