KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Google AdWords has already played a huge role in mobile app advertising. Facebook Audience Network Beta.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . As founder & CTO of WordStream, a pay-per-click (PPC) management and services company, Larry Kim’s knowledge of PPC, Adwords, and digital marketing run deep. Patrick Ambron.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. The release of Facebook Nearby. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. The growing ubiquity of mobile payment devices.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

KoMarketing Associates

SEPTEMBER 18, 2012

Only 18 percent of those polled would have “little to no” involvement in social media initiatives by 2013 (3 percent indicated absolutely no involvement). Facebook is more informal. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

SugarCRM

DECEMBER 11, 2013

Google AdWords Tracking. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. Revamped User Interface and Powerful New Email Marketing Tools Improve Campaign Effectiveness ATLANTA, GA – December 10, 2013 – Salesfusion unveiled today version 8.3,

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Webbiquity

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Biznology

SEPTEMBER 17, 2013

Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. Then steal it and use it. Related articles.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Convince & Convert

AUGUST 2, 2012

Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. Jeremiah : Well, I think the first point you alluded to, the Facebook social ads, is where we started to see a lot of this merge. That will also be in 2013. You have several other examples in the report. Jeremiah : Yes.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Brightedge

JANUARY 13, 2020

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising. This is a good primer for people new to Google AdWords which will give you enough to get started and optimize your campaigns to a reasonable degree. The authors provide an excellent review of and links to free tools you can use to apply their advice.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Storify – I love this tool. Pinterest is the ultimate visual content curation tool! Events Calendar.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

SnapApp

MAY 2, 2018

Here’s a Facebook Live tour of the office by our friendly team. In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. With help from every single one of your competitors. . A scary thought, right? . Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

Here’s a Facebook Live tour of the office by our friendly team. In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. With help from every single one of your competitors. A scary thought, right? Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

LeadSquared

NOVEMBER 11, 2013

Google hides organic keyword searches, but will pass the data if they are PPC ads through Google Adwords. Get access to Google Webmaster Tools. Using Google Webmaster Tools , you can stock top 2000 keyword searches for the last 90 days. Using Google Webmaster Tools , you can stock top 2000 keyword searches for the last 90 days.

Keywords 52

Keywords Search Marketing Google Adwords 52

Biznology

AUGUST 20, 2013

Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap.

Paid Content 80

Paid Content Google Digg De-duplication 80

Customer Experience Matrix

JANUARY 31, 2014

It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already. SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

PureB2B

NOVEMBER 29, 2016

These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers. At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. This type of article doesn’t have a headline like The Complete, 20,000-Word Guide to Facebook Ads. If you need assistance creating an influencer list , you can use a tool like BuzzSumo.

Top of Funnel 102

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 102

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Takeaway : Without the right tools, tracking the ROI of your content can be nearly impossible. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

PureB2B

NOVEMBER 29, 2016

These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers. At present, businesses have the tools needed to gain insight into client preferences and pain points—two pieces of information critical in helping shape their marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Biznology

OCTOBER 15, 2013

Maybe they’re maintaining a “Glout” score on me, Chris Abraham, even if they’re not tapping a reputation service) and am active on a majority of the social media and networking platforms including Twitter, Facebook, reddit, StumbleUpon , Tumblr, and even Google+ (yes, Google Plus !). Real Science circa 2013.

Paper 80

Paper Google Adsense Demand 80

seo.co

DECEMBER 18, 2020

If you’re having trouble finding these directories, or want to double check to make sure you’ve hit them all, there are a number of local citation tools that can help you automate the work. 5 Great Citation Tools for Local SEO . These five tools are some of the best we’ve found: 1. Start Writing Locally for Each Location.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

MAY 15, 2013

In addition, posts with videos attract 3 times more inbound links than plain text posts, and in just one month after the introduction of visual content in Facebook Timelines for brands, engagement increased 65%. Today''s marketing happens in real time, and marketers have more tools than ever to access, analyze, and act upon metrics than ever.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

APRIL 29, 2014

Observing that tweets have an average half-life of 18 minutes, Facebook posts have a half-life of 30 minutes, and keeping up with algorithmic changes in organic search is getting increasingly difficult, Dan Stasiewski recommends “creating an advertising flow to your content ecosystem.”

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

SnapApp

DECEMBER 14, 2016

more likely to use social listening tools to time their messages just right. With today’s tools, it’s easier than ever. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. High performers were also 8.6x

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. The right agency, with the right tools, will work with your company in a range of areas: SEO SEO gives your content the best possible chance of being searched for, ranking highly in the SERPS, and being clicked on.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. The right agency, with the right tools, will work with your company in a range of areas: SEO SEO gives your content the best possible chance of being searched for, ranking highly in the SERPS, and being clicked on.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. The right agency, with the right tools, will work with your company in a range of areas: SEO SEO gives your content the best possible chance of being searched for, ranking highly in the SERPS, and being clicked on.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Webbiquity

FEBRUARY 24, 2015

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” Expert SEO Guides, Tips and Tricks.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Biznology

DECEMBER 17, 2013

So, without further ado, here’s my list of web application disasters and mistakes that very well should have been sorted out by last Thursday, 2013. It may well be worth it to spend a little money at Pingdom , the industry’s best tool at checking your website to make sure it’s up and responsive. Your site is cookie-cutter.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Online Marketing Institute

JULY 11, 2012

It’s a viable tool for addressing usability in the mobile view by hiding low-priority or mobile-unfriendly content, but it doesn’t address bandwidth concerns. Facebooks Grip On The Web: 22 Percent Of Pages Link There, 8 Percent Use Open Graph [STUDY] Report: Google To Pay Massive $22.5 Our Stories Being Liked on Facebook.

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40

Hubspot

MARCH 10, 2016

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. It affects the mood and tone of a web page, making it an incredibly powerful tool.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28