Remove 2012 Remove Marketo Remove Media Remove Social Networks
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Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World

Adobe Experience Cloud Blog

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. But this will likely require thinking different about social. However, there is a big difference by age.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Has social media caused a divide? So, how do you bridge the social divide? Step 1: Develop Social Customer Profiles. Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. But how do we actually do this?

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Adobe Experience Cloud Blog

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

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Driving Engagement through Social Media for Healthcare Providers

Adobe Experience Cloud Blog

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media.

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A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Adobe Experience Cloud Blog

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.