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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics.

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B2B Aware: This Week in B2B Marketing - Best Practices & Wise Options

MLT Creative

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B). Be responsive. Strategize and measure.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?