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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Who Will Win the War for TV Ad Dollars?

Contently

Ratings dropped 15 percent from London 2012. Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics.

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

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Marketing Best Practices for the Practitioner: 4 Reasons to Invest in Online Advertising

Adobe Experience Cloud Blog

Advertisers knew this trend was coming as more and more people started moving towards the online world. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. It is sometimes a gamble.

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Most people think marketing is just people buying ads.

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How to Turn Social Connections Into In-Person Sales

Convince & Convert

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. “What we do in social media today might not be what we do next year.” ” via eMarketer. .

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Telling people you work in TV advertising can be exasperating. Then he added, “Except for golf.” Cord cutting is decimating ad-supported pay TV subscriptions (or not). Since 2012, about 6 million households have cut the cord to cable and satellite TV. I don’t.” Take Netflix as an example.

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