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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. Writing Effective Ads that Generate Leads. 78% of their biggest challenge is generating quality leads.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

The most common and effective way of managing Facebook contests is by using third party apps — some good ones are ShortStack , Woobox , and Offerpop. And if you’re looking to build awareness of your brand, require your entrants to follow you in order to be eligible. June 26, 2012. Make Use of Third Party Apps. Hey Word Nerds!

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20 Simple Ways to Boost Blog Subscribers

Hubspot

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. Just as with any effective call-to-action , you need to clearly demonstrate that value of subscribing to your blog. Read this post.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? Are there specific skills you haven’t quite mastered yet?

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

The RSS feed is: [link]. But the big takeaway is the July 2012 media attention for these key social media platforms – Twitter, 56%; Facebook, 40% ; which is fascinating because Facebook is much, much bigger than Twitter, yet Twitter continues to get more of the mainstream media type of attention. Remember Facebook RSS feeds?

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The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

These are sorted in descending order of popularity (number of total downloads to date), though keep in mind—just as in high school, the most popular isn’t always the best. Last updated: July, 2012. Last updated: September, 2012. Last updated: September, 2012. Last updated: September, 2012. WP e-Commerce.

eCommerce 100
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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

The RSS feed is: [link]. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. So that’s all I order. Scott : It’s like making your blog just totally RSS feed, and then saying everybody has to go that way. Listen Now.