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Best Content Marketing Tools Apps to Download Immediately

Valasys

Marketers who know their stuff report that native apps collect much more accurate “intent,” or information about visitors, that can be used by content creators for better personalization. The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

You can also set up email workflows based on any information you have about the contacts in your marketing database, such a page views, email or social media clicks, content downloads, contact properties, or any combination of these and more. First, identify these pages and conversion events using an attribution reporting tool like HubSpot's.

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The Power of Google Rich Snippets for Ecommerce SEO

Hubspot

And why are they so important, for ecommerce marketers, in particular? Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance. This information can display product, price, availability, and product reviews.

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How Mobile Commerce Is Changing the Way We Shop

Hubspot

Mobile purchase now make up 34% of all ecommerce purchases , with 40% forecast by the end of this year. In 2011 and 2012 combined , venture capitalists invested $829 million into mobile commerce endeavors. In fact, mobile commerce is growing so quickly that some believe it will account for half of all ecommerce by 2018.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

You may find tiered programs work better for high commitment, higher price-point businesses like airlines, hospitality businesses, or insurance companies. This abandonment is often caused by "sticker shock" after tax and shipping prices have been applied. Case Study: Virgin Atlantic Flying Club. across retail, travel, and fashion.

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The Top 5 Reasons for Mobile Marketing [Data]

Hubspot

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% Smartphone users look for a wide variety of information. But here’s the number that really gets me.