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Mastering the Art of the Ecommerce Microconversion


Marketing automation is the very core of HubSpot’s abilities. You could make that process even more powerful for your ecommerce business, if you’re willing to focus some of your attention on microconversions. Here are some of the most common ecommerce microconversions. Information Download. Ecommerce sites with a Wish List function have a built-in superpower.

Why You Might Already Be in Ecommerce


Most companies don''t think of themselves as ecommerce, but if you''re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Even if it''s just a tshirt or a book, it''s ecommerce.

The 14 Best Marketing Automation Tools


Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. 2) HubSpot. HubSpot handles inbound holistically. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. 9) Drip.

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13 Essential Features for Taking Payments on Your Website


Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person. In particular, people still get nervous about giving their personal and credit card information to online retailers. If you're a customer but don't have the HubSpot Website Platform, SSL is available for purchase. (To

4 Trends Impacting Ecommerce Marketing in 2011


An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Over time, this information is radically valuable to advertisers and other companies as a lifetime of purchases at multiple companies emerges. Free Download: eCommerce Marketing eBook.

The Psychology of Choice


This post originally appeared on HubSpot's Sales Blog. For instance, Aronson and Steele also found that African-American students who filled out demographic information prior to a test performed more poorly than African-American students who did not. We’re taught to prefer higher-quality products, and associate quality with indicators like price and modernity. What is Choice?

Does Truth Belong in Marketing?

CMO Essentials

In its simplest form, this scarcity moves Adam Smith’s “invisible hand,” either as scarcity on the supply side pushing prices up, or scarcity on the demand side pulling prices down. There is, however, another kind of scarcity, that has long played a critical role in determining prices and buyer behavior: scarcity of information. Could we go further?

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7 Ways eCommerce Can Grow Their Email Marketing Database


The truth is that the large majority of visitors to eCommerce websites will not make a purchase and end up exiting anonymously – leaving those companies no opportunity to reach out to potential customers. There’s no reason eCommerce websites shouldn’t be actively trying to acquire non-transactional lead information for email marketing purposes. Sign Up!

5 Best Practices for eCommerce Abandoned Cart Nurturing


An optimized e-mail campaign that re-engages consumers after they’ve abandoned a cart has been shown to more than double eCommerce conversions. Here are 5 ways to improve your eCommerce conversion rate by using optimized Abandoned Cart Nurturing: Do the Two-Step: Any conversions are directly affected by the complexity – or “resistance” – in the conversion event.

How to Enhance Your eCommerce Product Listings With Google


Now product results will have detailed information including price, availability, reviews as well as any specific product offerings. This recent enhancement comes at an opportune time for eCommerce companies who will be making a big holiday push, but need to act fast to take advantage of this opportunity and capture the attention of those already starting their shopping.

How to Save Ecommerce Sales With Abandoned Cart Emails


Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). Unexpected final price after taxes and shipping are added (AKA “sticker shock”). Connect with HubSpot

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


Price: Free for Basic, $12/mo for Pro, $83/mo for Enterprise. Price: Free for Basic, $10/mo for Starter, $100/mo for Pro. Price: Free! Price: $99/mo for Pro, $299/mo for Agency, $999/mo for Enterprise. Price: $199/mo for Basic. Price: Free! Price: Free! Price: Free! Price: Free! Price: Free for Basic, Contact Sales for Premium.

How to Create Content for Every Stage of the Buyer's Journey


Keep in mind y our funnel may look very different depending on factors like your industry, business model, product, pricing, and audience. Price isn’t the only factor though. Remember, these people are looking for information and answers relating to a problem that points back to a product/service need. The last example comes from HubSpot. Defining the Buyer's Journey.

Top Internet strategy, marketing and technology links for the week of March 30, 2013


News & Notes

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. Connect with HubSpot

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Digital Information World ). 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” On the other hand, 55% of buyers will eliminate a vendor from consideration if contact information and a phone number are not easy to find on the vendor’s website.

3 Reasons That Ecommerce Needs Inbound Marketing


Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? We at HubSpot preach the opposite belief. Successful transactions on ecommerce sites don’t always happen in one visit.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


Include information that proves you’re human.” He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. Content needs to be informational and neutral in tone. 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot.

Enhance Unique Product Data To Increase Visibility [Ecommerce]


For eCommerce businesses, it can be very challenging to get your products noticed in highly competitive search engines and shopping engines. The unique data you provide about your products can help separate you from other distributors or re-sellers beyond price and other typical factors. Learn how to make your eCommerce products more visible on the world's biggest search engine.

7 Excellent Examples of Email Personalization in Action


It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! If you're an ecommerce marketer, you've no doubt encountered some sleepless nights over the dreaded abandoned shopping cart. This email is so effective because it gives me all of the information I need right up front. Personalized email marketing : We have the technology!

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

The Manta figures show 21,000 companies in the tech categories – computer hardware and software, ecommerce and IT outsourcing, electronics, and information technology. A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. million vs. 39.6

6 Smart Strategies for Segmenting Your Dynamic CTAs


Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot''s software -- is one that changes based on the person viewing it. Use that information to show them CTAs for offers that appeal to those same interests. Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Wrong.

How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales


This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion. Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET!

5 Tried-and-True Tools for Growing Your Email List


Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their disposal, this news is likely to ruffle a couple of feathers. While SumoMe offers three different pricing tiers for more advanced work, you can access all of its awesome apps for free with its beginner plan. every year.

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Inside's Brilliant Redesign: Why You're Going to See More Personalized Websites


Personalized content on websites began in the ecommerce space with Amazon recommendations, and continues to be prevalent on many other sites today. Spurred in part by early experiences with personalization on ecommerce sites and a natural proclivity for relevant content, consumers in all industries are starting to expect some level of a customized experience. Get the Technology.

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How to Build a Perfect B2B Product Page


There are a number of good resources out there on how to build effective ecommerce product pages. Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Where do users go to gather information about HubSpot? Here''s how to do it.

9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?


Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. I was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Three hours and 26 minutes later, I got a phone call from HubSpot''s recruiter! Co-founder, HubSpot. Rand Fishkin.

16 Google Tools to Improve Marketing Effectiveness


You will be able to see how these keywords perform in terms of monthly searches, competition and price for suggested bids. Google Reader gives you a way to filter through a lot of important information quickly. Are you an eCommerce with a small budget? Connect with HubSpot Are you one of the people who use the word “Google” as a verb? Google Tags. ” 16.

How to Optimize Your Landing Pages for Long-Term Lead Generation


Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. What?).

10 Drool-Worthy Product Pages (And Why We Love Them)


But you also see more information about Wistia''s capabilities for that video. Some companies have hundreds of thousands of product pages, such as ecommerce shop ModCloth. But what makes them REALLY different is the information they have under "The Story" tab. Coin is like a credit card, except it''s one card that holds the information of all your other credit cards.

When NOT to Use Lead-Gen CTAs in Your Marketing


Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. A raging debate among marketers is whether or not you should always give away certain kinds of information for free. And don't think we've forgotten about our ecommerce marketing friends. Calls-to-action (CTAs) are the directional signals on your website.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

The 9 Must-Have Components of Compelling Email Copy


Simply use language that makes it clear to the recipient when they can do with the information in the email should they choose to open it. The original subject line worked well because it was clear what I could do with the information in that email -- ensure I'm prepared for the 10:00 AM sale time so I could snag my tickets (which I did, thanks to the email)! So take the beginning of the email to explain how you know each other, like HubSpot customer Zinzinya Web Solutions did in this email from its lead nurturing series. So how do you write a great marketing email?

16 Ways to Simplify Your Prospects' Decision-Making Process


6) Don't Hide Your Pricing Information. Any time I come across a website with no pricing information, I start to think that something is fishy. Either they customize their pricing for every deal individually (in which case, I worry I'm going to get tricked into a worse deal), or the price will be so high it's out of my range. 1) Add Calls-to-Action.

The Email Strategy That Turns Browsers Into Active Online Shoppers


If you're an ecommerce business, the image at right probably makes your cringe. Every day, ecommerce businesses lose out on sales when potential customers abandon their online shopping carts. Let's explore how you can leverage abandoned shopping cart lead intelligence with marketing automation to boost your ecommerce remarketing activities. The buyer found a better price.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign by HubSpot. Dan Stagen walks through a dozen steps to create a Facebook ad campaign, from determining a call to action and writing an ad through all of the various targeting criteria to pricing, review and launch. Ching Ya reviews more than two dozen helpful (and Timeline-compatible) Facebook apps for functions like providing FAQ information, creating contact forms, displaying a Google Map for your business, showcasing your YouTube videos, encouraging discussion and sharing, integrating Twitter, and more.

87 New (Really) Marketing Automation Stats

Marketing Action

Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., of B2B buyers are willing to provide detailed information in return for white papers. HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). Looking for how-to information? It’s been expanded from 70 stats to 87. The Stats.

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