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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

But here’s the catch: earning that loyalty is harder than ever. Patagonia has earned customer loyalty because they don’t just talk about their gear. Remember the 2012 Red Bull Stratos mission and accompanying documentary , Mission to the Edge of Space? Are you ready to make your move?

Media 94
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5 Steps to Online Marketing Success in 2012

Biznology

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? First, take a blank sheet of paper (or Word document or whiteboard or whatever). Now, imagine that you are looking back on 2012, instead of forward to it.

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Nine brands innovating customer-centric retailing today

ClickZ

Amazon’s customer-centricity is well documented, but I wanted to cover it here because of how they use data to drive innovation. In 2012, their mobile orders were 167%. Nike copes similarly by evolving over time, staying ahead of the changes, and scaling advanced personalization ( this generates loyalty ). People love Wegmans.

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The 39 Best Franchise Opportunities of 2018

Hubspot

It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. This brand keeps growing -- its franchise owners saw the average gross sales-by-store increase from $1,072,000 in 2012 to $1,252,000 in 2017. Franchise details : Dunkin'. Great Clips. Franchise fee : $20,000. Franchise details : Great Clips.

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Social Media Marketing Terms You Need to Know

ClearVoice

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document.

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User-Generated Content Trends Reshaping the Future of Ecommerce: 2023 & Beyond

Huptech Web

Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you – Bonnie Sainsbury. Authenticity is the Key to Brand Loyalty UGC is for real. This engagement keeps them coming back for more, building loyalty. And guess what?

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16 case studies prove ROI of mobile marketing

Biznology

Caritas documented how the mobile devices were able to save 19,200 hours or 98 hours per clinicians per year. They also had a loyalty program, zTribe, to identify regular customer and reward them with sweepstakes, cash prizes and inform them of new product. They increased conversion +30%.