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3 Reasons You Should Consider Direct Mail Marketing

Leadspace

Here are three particularly significant advantages of direct mail marketing: 1. First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% It’s super-effective. response rate.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. LinkedIn used to have an “events” feature but shut it down in 2012. (One possible reason: many of those who fail to show tend to be higher-up in the organization.).

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. And you can show demos.

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PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. 2012 Trending: Significant Transformation for Marketing Groups. ITSMA Website: www.itsma.com. Stay Tuned.

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15 Top Sites Where You Can Promote Your SaaS Company

accelerate agency

Reddit is not a channel that takes kindly to direct marketing. Product Hunt. Product Hunt is an active community where people share news about and discuss new tech products. If you want to generate immediate exposure for your SaaS company there are few better places to do so on the net than Product Hunt.