Remove 2012 Remove B to B Remove Direct Marketing Remove Product
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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. You know, you have a couple of different roles and I start, you know, thinking about, you know, what is a Lee judge passionate about right now with content marketing?