Hubspot

JUNE 20, 2017

And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. As content marketers it is our duty to provide our content consumers with what to do next.

Lead Generation 73

Lead Generation Top of Funnel Generation Leads 73

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. Here’s how I see things. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

AUGUST 13, 2015

What's Up With Those Big Bumps in 2012 and 2013? Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. This was HUGE for us. and a new(er) blog doesn't have that yet.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. The reason for this shift? We're pulling out the big guns.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. We're not saying you shouldn't bother with these types of content. But this will never bring in leads as effectively as true offers will. Put offers behind lead-capture forms.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

APRIL 27, 2012

First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.),

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

MARCH 2, 2015

When Duracell and Energizer do post, the content is very product-heavy. Perhaps its partnership with the NFL , and all the NFL-related content it''s allowed to post as a result, is helping to drive its success. Notice how the form lets you choose the specific types of content you might want to subscribe to. Lots of batteries.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? But how do you know if it's working?

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? Without a lead capture mechanism as described above, you have no way to contact a specific prospect and thus that prospect doesn’t enter the funnel. Give them useful content so your prospects can consider your solutions when they enter the consideration phase.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

NuSpark Consulting

MARCH 31, 2012

Promoted Tweets are ideal for sharing content, building awareness, or lead generation by offering a promotion. . Bring audiences to specific landing pages to optimize conversion and lead capture. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

Advertising Agencies 100

Advertising Agencies Cost Per Thousand Twitter Linkedin 100

Hubspot

DECEMBER 11, 2012

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. 6) Encourage Social Sharing.

Landing Pages 28

Landing Pages Tips Privacy Policies Lead Capture 28

Hubspot

NOVEMBER 2, 2020

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Encourage social sharing.

Landing Pages 101

Landing Pages Tips Privacy Policies Lead Capture 101

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences. Acoustic also powers digital experiences through a built-in headless CMS.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120