Paul Gillin

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IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

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Attack of the Customers Press Release

Paul Gillin

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy. Learn more at AttackOfTheCustomers.com.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Alistair Rennie at Lotusphere 2012. “Do you ever wonder who are the most active members of your communities or what content is most popular? Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Leverage skills and distribute workload. ” The Demos Begin. .

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. In countries like China, the PC was never even much of a factor.

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How Twitter Amplifies a Customer Attack

Paul Gillin

The target publication date is late 2012. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. About 40% of messages on Twitter include a URL.

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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

Forty-four percent of the 2012 Inc. 500 CEOs contribute to blog content. Interestingly, the use of blogs jumped among the Inc. 500 after for years. are 500 blogging, compared to just 23% of the Fortune 500. The figure is a jump from the 37% of Inc. 500 companies that were blogging in 2011.