Hubspot

JANUARY 21, 2011

eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. How do you take advantage of this?

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Hubspot

JULY 19, 2012

eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. These are B2C companies, and LinkedIn is a B2B social network.

Social Media 28

Social Media Media Analysis Network Marketing 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). Facebook accounted for 7.8%

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

APRIL 14, 2014

Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. eMarketer ). eMarketer ). eMarketer ). eMarketer ). The fastest-growing age cohort on Twitter is 55-to-64 year-olds, up 79% since 2012. Fast Company ). MarketingCharts ).

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Paid Content Statistics Social Media Social Marketing 100

Biznology

JUNE 15, 2015

It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. According to eMarketer : Google owned 82.8% billion mobile search market in 2012… we expect Google’s share to fall [in 2014], to 65.7%, while the “other” category reaches 27.3%.

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Google Emarketing Mobile Marketing Verticals 80

Biznology

FEBRUARY 21, 2013

In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. If Handley and others are right, what makes Vine better than your typical YouTube video for marketing? With sound?

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Video Marketing Emarketing Social Networks Network Marketing 80

Hubspot

APRIL 26, 2012

Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. Well, here's the thing: your customers probably are on social media.

Social Media 28

Social Media Media Work Management Marketing Management 28

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which explains a lot.

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which explains a lot.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies.

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Paid Content Social Media Statistics Research 100

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. As of February 2012, Pinterest had 10.4 million user s.

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Social Networks Network Marketing Social Marketing Google 28

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

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Social Media Work Management Advertising Agencies Paid Search Agency 116

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest.

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Social Networks Network Marketing Paid Content Social Marketing 28