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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

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Facebook Ads Library- What it is and how to use it

Valasys

With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts. In the late 2000s and 2010s, when the internet took up the world by storm, marketers seized the opportunity.

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5 Global Marketing Strategies That Put Marketing Technology to Use

ClearVoice

When we think of global marketing, we often think of large companies and enterprises with bottomless marketing budgets and resources. However, with the availability and accessibility of advanced technology, global marketing is now possible for even the youngest startup. What is global marketing?

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Understanding Direct Traffic: What It Is & How to Decode It

Parse.ly

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. The term “direct traffic” is best known from Google Analytics. In other words, it is traffic to your site that’s missing a referrer. Dark Social.

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10 things you hate about Google Analytics 4

Martech

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. praying]!”

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. If you search the Google Knowledge Graph API for the company name, you can see how Google understands them: But what does this mean for SEOs?

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The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.